Senior Manager in marketing for B2B segment focusing on engagement, growth, and retention strategies. Leading initiatives for the Researcher and Library Audience team at Elsevier with cross-functional collaborations.
Responsibilities
Lead and implement strategic marketing initiatives to drive engagement, growth, and retention
Translate market insights and customer needs into actionable marketing strategies and compelling messaging
Develop sales enablement tools, messaging briefs, and content that supports the buyer journey
Collaborate with Sales, Product, and sales training teams to deliver training, content, and resources
Requirements
7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement
Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results
Understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology
Experience developing enablement content, sales narratives, and digital marketing assets
Analytical mindset with experience using metrics to inform strategy and optimize performance
Excellent project management, communication, and stakeholder engagement skills
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus
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