HCP Marketing Manager developing strategies and tactics for cancer detection and treatment marketing initiatives. Collaborating with sales teams to enhance health care professional engagement and effectiveness.
About the role
- Intellectual Property Field Marketing Specialist at LexisNexis executingintegrated campaigns across the United States and EMEA regions. Collaborating across marketing, sales, and marketing operations teams to drive demand generation.
Responsibilities
- Support the execution of integrated marketing campaigns for the U.S. and EMEA regions, including email marketing, thought leadership promotion, webinars, and lead nurture workflows.
- Collaborate with regional Sales teams and Event Lead to support third-party sponsored events and tradeshows.
- Partner with the key stakeholders to support in-person, LexisNexis-hosted events (e.g., roadshows, customer roundtables, and executive dinners).
- Coordinate the planning, promotion, and execution of regional webinars in partnership with Sales and Product Marketing.
- Maintain the U.S. and EMEA campaign and events calendar.
- Collaborate with the Digital team on execution of paid media campaigns (paid search, paid social), campaign tagging, and performance reporting.
- Coordinate with Sales teams and Product Marketing team to support campaign follow-up, ensure delivery of event leads, and contribute to outreach planning and messaging as needed.
- Collaborate with Marketing Analytics and Operations to monitor campaign and event performance
Requirements
- Bachelor’s degree or equivalent experience
- Experience in the legal or Intellectual Property industry
- 5+ years of experience in B2B marketing, preferably in a legal, software, data, or tech environment
- Strong project coordination and communication skills with the ability to manage competing priorities
- Experience working in a matrixed, global marketing organization
- Familiarity with Salesforce, marketing automation platforms (e.g., HubSpot, Pardot), and digital ad platforms
- A collaborative, roll-up-your-sleeves attitude with strong attention to detail and ownership mentality
- Strong written and verbal communication skills in English
- A data-driven mindset with eagerness to track performance and optimize campaigns
- A willingness to work across time zones and occasionally travel as required for the role. Travels up to 10%
Benefits
- wellbeing initiatives
- shared parental leave
- study assistance
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