Senior SCRM Analyst at Leidos supporting enterprise data and analytics programs. Involves Cyber Supply Chain Risk Management and collaboration with governmental partners.
About the role
- Analyst managing digital application and CRM strategies for KFC brand. Ensuring performance and enhancing user experience across digital channels.
Responsibilities
- Manage the brand's mobile app, ensuring performance, updating offers, monitoring metrics, and optimizing user experience.
- Manage the brand's website, ensuring usability, up-to-date content, efficient navigation, and integrations with other digital channels.
- Manage the in-store digital kiosk, including UX improvements, purchase flow, content maintenance, and performance analysis.
- Design, optimize, and monitor the consumer journey across all digital channels, ensuring consistency and a seamless experience between the app, website, and kiosk.
- Build and operate CRM communication flows via WhatsApp and email marketing, focusing on engagement, conversion, and recurrence.
- Conduct data analysis of sales, user behavior, and campaign performance.
- Interpret and present insights based on Google Analytics and other digital monitoring tools.
- Collaborate with internal teams in marketing, technology, product, and external agencies to implement continuous improvements.
Requirements
- Solid prior experience in digital marketing, CRM, performance marketing, or digital product.
- Proficiency with tools such as Google Analytics, Google Tag Manager, and CRM platforms (e.g., Braze).
- Familiarity with funnel metrics, retention, LTV, sales, and user behavior.
- Strong analytical skills, organizational abilities, and a problem-solving focus.
- Experience managing multiple channels and concurrent projects.
- Plus: experience with mobile apps, e-commerce, or loyalty/coupon programs.
- English and Spanish are desirable.
Benefits
- Meal allowance (Vale Refeição)
- Transportation allowance (Vale Transporte)
- Health insurance
- Dental insurance
- Life insurance
- Pharmacy discount program
- Discount partnerships with educational institutions
- Discount partnerships with entertainment companies
- Payroll-deductible loan
- TotalPass
- Work model: Hybrid
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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