Social Media Coordinator managing social media presence and campaigns for cultural institutions in Berlin. Engaging with diverse audiences through various platforms while optimizing content strategies.
Responsibilities
Design, contribute, and participate.
Conceptualize and produce posts for the HKW’s social media channels: Instagram, Threads, Facebook, TikTok, LinkedIn
Daily maintenance of social media channels and community management
Plan and create (including editing & post-production) audiovisual content (interviews, short photo series, clips)
Commission and collaborate with designers (internal and external)
Implement established strategies to increase user numbers and to optimize the content and tone of communication
Develop and run new social media campaigns and formats
Source, create, select, and prepare suitable texts, photo or video material, including clarifying copyrights when using images and text sources
Cross-departmental collaboration with internal and external partners
Requirements
Several years of professional experience as a Social Media Manager
Experience in media festivals, cultural management, and/or project organization
Independent and precise working style
Confident use of social media platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
A good sense for trends, digital and visual storytelling, and authentic communication
Knowledge of Adobe InDesign, Meta Business Manager, CapCut, Premiere Pro is an advantage
Confident use of MS Office and digital applications such as newsletter and CMS systems
Strong organizational and communication skills
Very good German and English skills, spoken and written; additional languages are an advantage.
Benefits
Compensation aligned with the public sector collective agreement (TVöD 9b)
Annual special payment
Flexible working hours and the option to work remotely by agreement
Support for employee health and development through events, seminars and further training
30 days of vacation per year based on a 5-day workweek
Additional day off on Christmas Eve and New Year’s Eve
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