Senior Copywriter at Target developing innovative advertising campaigns across all media channels. Collaborating with creative teams and producing impactful copy that aligns with brand strategy.
About the role
- Senior Marketing Copywriter leading brand voice and crafting compelling marketing copy for journaway. Focused on campaign narratives and collaboration with design teams.
Responsibilities
- Develop campaign narratives, messaging architectures and positioning that capture attention and drive conversions.
- Write concise, persuasive and performance-oriented copy for ads, newsletters, landing pages and website headlines.
- Ensure our tone of voice remains consistent, on-brand and recognizable across all formats.
- Work closely with our Creative Content Designer to develop strong campaign concepts and cross-channel creatives.
- Support CRM and lifecycle campaigns with activation-focused copy.
- Collaborate with our localization experts to tailor messages to target audiences, ensuring cultural relevance and effectiveness.
- Mentor and develop our Junior Copywriter and establish quality standards, review processes and best practices.
- Maintain and expand our Brand Language Manual, tone of voice guidelines and copy standards.
Requirements
- At least 5 years of experience as a marketing copywriter — preferably in the travel, lifestyle or e‑commerce sectors.
- Excellent written German and very good English skills.
- Experience in campaign storytelling, conversion copy and translating insights into clear messages.
- A creative, collaborative mindset, strong attention to detail and a keen sense for linguistic quality and brand impact.
Benefits
- 30 vacation days
- 50 workation days
- 2 social days to work on a passion project
- Furnished apartment in Leer (East Frisia)
- Modern home office equipment
- Space for meaningful collaboration at our Leer office
- Company pension scheme
- Hansefit membership and sporty team events
- Travel Industry Card and numerous discounts for your next trip
Job title
Job type
Experience level
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Not specified
Degree requirement
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