HRIS Manager overseeing implementation and optimization of HRIS systems. Leading data management and governance efforts for Ramp’s operations in financial technology.
About the role
- Market Insights Manager at Franke conducting market analysis and brand research in B2B settings. Collaborating globally to embed insights into marketing and product strategies.
Responsibilities
- Conduct global market analysis on coffee and out-of-home beverage consumption trends
- Maintain continuous monitoring of industry developments, customer behaviors, and competitor moves
- Single point of contact for all market data sources and maintain a centralized repository to ensure systematic storage and accessibility
- Develop and establish a structured Voice of Customer program, systematically leveraging existing data to identify relevant customer needs, trends, and opportunities for improvement
- Design and execute brand equity research programs tailored to B2B environments
- Conduct market research initiatives on product innovation, concept testing, and communication effectiveness measurement, deriving actionable insights for the business
- Develop actionable insights and recommendations for product positioning, messaging, and go-to-market strategies
- Collaborating with global marketing, sales, and regional teams to ensure insights are embedded into campaigns and product launches
- Preparing reports, dashboards, and presentations
Requirements
- Marster’s or bachelor's degree in marketing, business administration, or related field
- Minimum +5 years of experience in market research, insights, or strategic marketing roles in a global B2B environment
- Proven Expertise in global trend analysis and brand equity research
- Strong analytical and conceptual thinking combined with hands-on execution skills
- Excellent organizational and project management abilities
- Familiarity with product innovation processes and communication effectiveness measurement
- Fluent in English; additional languages are a plus
- Teamplayer with strong collaboration skills for cross-functional teamwork
Benefits
- Openness to your ideas
- Collegial working atmosphere at all levels
- Hands-on mentality
- Innovation, R&D and manufacturing at headquarter
- Member of Swissmem / GAV
- 40 hour week
- Easy access from railway station and highway
- Free parking
- Free coffee drinks from espresso to latte macchiato
- A world of opportunities - for our people, and maybe for you?
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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