Division Director enhancing education and guiding students at Tecnológico de Monterrey. Contributing to developing competitive students and supporting academic faculty.
About the role
- Senior Media Strategy Director at Jellyfish responsible for audience-first and data-led media strategies. Collaborating across digital and traditional channels to drive business outcomes.
Responsibilities
- Be a passionate advocate and provocateur for brands, communications strategy, and modern marketing
- Act as a trusted advisor to senior clients, simplifying complex media and business challenges while identifying opportunities for growth
- Lead strategic discussions with senior stakeholders, ensuring media investment aligns with broader business and brand objectives
- Drive new business development and multi-market pitches in collaboration with Jellyfish Growth teams
- Lead integrated, multi-market communication strategies across paid, owned, and earned channels, ensuring cohesive and compelling narratives. Deliver strategic direction across full-funnel media ecosystems, including both digital and traditional channels (Linear TV, DRTV, National & Local media)
- Champion audience-first planning, leveraging data, insights, and tools (e.g., GWI, research, segmentation) to inform strategy
- Lead the adoption of innovative and technologically advanced solutions, including AI, genAI, MMM, and cloud-based measurement approaches
- Nurture senior client relationships, proactively identifying opportunities to drive commercial success
- Inspire new ideas and fresh strategic thinking across media, content, and creative
- Provide clear strategic direction to planning and activation teams, ensuring seamless integration across disciplines
- Partner with cross-functional teams (creative, data, tech, and insights) to deliver unified marketing solutions
- Mentor and develop teams, fostering a high-performance culture grounded in collaboration, innovation, and accountability
- Lead multi-market pitches for Paid Media in collaboration with Jellyfish Growth teams
Requirements
- 6+ years of experience in media strategy, communications planning, or integrated marketing roles within an agency or multinational organization
- Demonstrated experience across both digital and traditional media channels, including Linear TV, DRTV, and National/Local media planning
- Strong expertise in audience strategy, segmentation, and insight development, with hands-on experience using tools such as GWI
- Proven ability to develop integrated, full-funnel media strategies that connect brand and performance outcomes
- Exceptional leadership and team management experience, including mentoring and developing high-performing teams
- Strong stakeholder management skills, with the ability to influence and communicate effectively at senior levels
- Advanced understanding of data, analytics, MMM, AI-driven solutions, and measurement frameworks
- Demonstrated expertise in building compelling strategic narratives for pitches and client presentations
- Deep understanding of the evolving media landscape, including emerging technologies, platforms, and consumer behaviors
- High personal standards with a commitment to quality, rigor, and continuous improvement
- A collaborative team player who embodies Jellyfish values and contributes to a positive, high-performing culture.
Benefits
- Offers Bonus
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