Contract Data Scientist developing and validating the company's first Marketing Mix Model in London. Transforming data into actionable insights to drive growth for strategy and creative teams.
Responsibilities
Build, validate, and stress-test a Marketing Mix Model (MMM).
Analyse cross-agency data to generate insights for growth, creative, and strategy teams.
Build and optimise dashboards in Looker Studio and Metabase.
Requirements
Proven experience with MMM and advanced marketing analytics.
Strong fluency in SQL/BigQuery, dashboarding tools, and statistical modelling.
Ability to translate complex data into clear, actionable insights for non-technical stakeholders.
Benefits
Own the foundational build and validation of the company's first Marketing Mix Model, directly shaping data-driven growth strategies.
Drive significant impact by translating complex data into actionable insights for strategy, growth, and creative teams.
Work in a fast-paced environment, leveraging modern data tools like BigQuery, Looker Studio, and Metabase to influence key business decisions.
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