Lead Data Analyst driving viewer marketing insights for ITV's digital transformation in media. Collaborate with cross-functional teams to embed analytics that shape marketing strategies.
Responsibilities
Promoting and embedding insights, analytics and experimentation to drive business value and outcomes.
Advise stakeholders on projects relating to performance of individual marketing channels, overall marketing effectiveness, audience segmentation and targeting.
Champion an experimentation mindset to empower your stakeholders to make faster and more effective decisions using data.
Provide accurate and insightful analysis on how our viewers engage and consume the nation's best-loved and most-watched content, across broadcast and video on demand.
Analyse audience journeys and provide performance insights to drive business value.
Develop and embed self-serve analytics solutions for business domains as part of a cross functional team
Collaborate with other cross functional teams (including insight managers, data scientists, engineers and business stakeholders), as well as third party agencies (media and econometrics) to drive projects forward
Communicate analytics and insight to business stakeholders in a non-technical, commercial and impactful manner
Line management responsibility for data analysts - manage and coach a team of analysts ensuring adherence to project timelines, deliverables
Coach and develop team members to ensure they are empowered in their roles
With the Head of Data Analytics, support the career development of data analysts in the team
Requirements
5+ years experience of working in the data & analytics industry, preferably in marketing analytics.
Proven track record of using data to drive direct to consumer relationships and business value
Strong communication skills with the ability to tell commercially relevant stories with data to senior stakeholders across the business
Able to write production grade code in SQL
Experience working with cloud-based platforms such as GCP (BigQuery), AWS (Redshift) or Databricks
Strong data visualisation skills using tools such as Tableau or Looker Studio
Experience working with Google Analytics or other Digital/Product analytics tools to understand customer behaviour
Strong knowledge of A/B testing principles & statistical techniques
Experience of line management
Nice to have: Experience using Python to conduct statistical analyses and/or automate transformation pipelines.
Benefits
12 Month Fixed-Term Contract
Promoting and embedding insights, analytics and experimentation to drive business value and outcomes.
Advise stakeholders on projects relating to performance of individual marketing channels, overall marketing effectiveness, audience segmentation and targeting.
Champion an experimentation mindset to empower your stakeholders to make faster and more effective decisions using data.
Provide accurate and insightful analysis on how our viewers engage and consume the nation's best-loved and most-watched content, across broadcast and video on demand.
Analyse audience journeys and provide performance insights to drive business value.
Develop and embed self-serve analytics solutions for business domains as part of a cross functional team
Collaborate with other cross functional teams (including insight managers, data scientists, engineers and business stakeholders), as well as third party agencies (media and econometrics) to drive projects forward
Communicate analytics and insight to business stakeholders in a non-technical, commercial and impactful manner
Line management responsibility for data analysts - manage and coach a team of analysts ensuring adherence to project timelines, deliverables
Coach and develop team members to ensure they are empowered in their roles
With the Head of Data Analytics, support the career development of data analysts in the team
Data Analytics Intern at leading family fintech company building AI - powered reporting automation. Collaborating with Marketing Science team to deliver impactful projects for families.
Senior Revenue Analytics Analyst at Lytx transforming complex data into actionable insights. Driving go - to - market strategy across Sales, Marketing, and Customer Success to enhance revenue performance.
Data Analyst responsible for data treatment and dashboard creation for Hospital Care. Focused on utilizing data for informed decision - making in a hybrid work environment.
Data - driven Product Analytics Manager focusing on boosting customer retention and facilitating expansion. Collaborating across teams to enhance product integration and adoption metrics.
Lead Data Analyst in Internal Audit analyzing data to inform business decisions. Focusing on risk management and providing actionable insights through advanced analytics.
Data Analyst Intern supporting sales and business development team by analyzing data for actionable insights. Providing performance reports and collaborating with marketing to evaluate campaigns.
Data Analyst Intern supporting marketing team by analyzing data to influence marketing performance. Tasks include dashboard maintenance and performance tracking for campaigns.
Data Analyst working with data - driven insights and validation in financial services. Collaborating with teams for data management and analysis, focusing on governance and accuracy.