Junior Online Marketing Manager at PS Marketing GmbH creating and optimizing PPC campaigns and landing pages for various clients. Collaborating with team members to deliver outstanding online marketing solutions.
II
Hybrid Digital Marketing Executive – Maternity Cover
Posted 2 weeks ago
About the role
- Digital Marketing Executive managing the IoD’s marketing and communications plan across digital channels. Focusing on campaign performance and content creation for audience engagement.
Responsibilities
- Deliver the IoD marketing and communications plan across all channels, including digital channels (website, email, social media etc)
- Support the IoD Brand, and be a brand ambassador ensuring its proper implementation across all channels, digital, and print.
- Support the overall Marketing and Communications KPIs, ensuring campaigns are delivering a strong ROI.
- Manage, create and update website content via the CMS, ensuring it is engaging, accessible and SEO/GEO optimised.
- Test and maintain related digital systems for relevant pages (e.g. workshops/events), ensuring integration with CRM (HubSpot) and payment platforms where applicable.
- Develop, and create marketing collateral in-house, but also develop and manage utilising external suppliers.
- Draft and publish engaging content across social media platforms.
- Plan and execute email marketing campaigns and newsletters.
- Support and run digital advertising campaigns (such as Google Ads, LinkedIn Ads).
- Track performance using Google Analytics and other digital platforms to track targets, providing insights and recommendations.
- Support the ongoing UX development of the IoD website and supporting the branding of the LMS.
- Liaise with internal teams and external partners to deliver marketing collateral and campaigns.
- Monitor competitor and industry digital activity and identify opportunities for improvement.
Requirements
- Degree in Digital Marketing, Marketing, Communications or similar
- 3+ years’ experience working within a corporate environment in a Digital Marketing/Marketing/Communications capacity
- Proven experience across a range of digital marketing channels, including (but not limited to) paid media and display advertising, Google Ads (Search and Demand Gen), email marketing, and social media (both paid and organic)
- Experience of managing a website CMS, inclusive of uploading and laying out content, overseeing a CMS, and being inclusive of accessibility, GEO and SEO
- Excellent writing and editing skills
- Strong IT skills and confidence using digital tools and platforms, inclusive of AI tools
- Strong knowledge of the Irish business environment and the role and responsibilities of company directors
- Good project management skills with ability to manage stakeholders across teams delivering on multiple objectives within given deadlines
- Experience with web analytics tools like Google Analytics
- Desirable: Experience using HubSpot CMS or HubSpot marketing tools
- Awareness of the Digital Accessibility Act, and its impact on content development to ensure its accessible friendly
- Designing collateral and video materials using online platforms such as Canva or similar design tools
- Basic video or multimedia content creation
Benefits
- 10% employer pension contribution (post-probation)
- Life Assurance and Income Protection
- Hybrid working model
- Employee Assistance Programme
- Generous holiday allowance with buy/sell options
- Hands-on responsibility and ownership of real campaigns
- Opportunity to build strong digital marketing experience in a purpose-driven organisation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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