Digital Marketing Specialist executing marketing initiatives to support business growth at Vector Security. Responsible for website updates, email marketing, and analytics reporting.
About the role
- Fullstack Digital Marketing Manager overseeing specialists and driving integrated strategies for a high-growth international marketing agency serving the financial sector.
Responsibilities
- Team Leadership: Mentor and manage a high-performing team of specialists (Ads, CRM, SEO), fostering a collaborative and results-oriented environment.
- Full-Funnel Strategy: Develop and execute integrated digital marketing strategies across Meta, Google Ads, Email/CRM journeys, and SEO content frameworks.
- Performance Oversight: Direct the Performance Ads team in campaign architecture, high-budget optimization, and rigorous tracking to ensure maximum ROI and efficient CAC.
- Lifecycle Marketing: Guide the CRM specialist in building sophisticated customer journeys, automation workflows, and advanced segmentation.
- Data-Driven Reporting: Own the digital marketing reporting process, translating complex multi-channel data into actionable growth insights for stakeholders.
- Budget & Media Planning: Manage significant digital marketing budgets across all platforms, ensuring optimal allocation and performance.
- Creative Collaboration: Lead the development of high-impact creative briefs, partnering with design and video teams to produce performance-first assets.
- Cross-Functional Alignment: Collaborate with Web Development, Sales, Media, and PR teams to ensure a unified and cohesive brand presence.
Requirements
- Experience: Minimum 5 years in digital marketing, with at least 2 years in a leadership or managerial role.
- Core Expertise: Proven track record in hands-on execution and management of Performance Ads (Meta/Google), CRM (Klaviyo/Mailchimp), and SEO.
- Industry Background: Previous experience in a fast-paced agency environment, ideally with exposure to Fintech, Proprietary Trading, or Financial Services.
- Technical Proficiency: Mastery of Google Analytics (GA4), Meta Ads Manager, SEMrush/Ahrefs, and CRM automation tools.
- Analytical Mindset: Strong ability to manage budgets, analyze market trends, and deliver measurable growth targets.
- Language: Professional-level English (written and verbal) for international team and client collaboration.
- Location: Willing to work in a Hybrid setup in Jakarta or Bali.
Benefits
- Competitive Salary: Premium package aligned with senior management experience.
- Global Exposure: Direct impact on high-scale international brands in the financial sector.
- Professional Growth: Opportunity for rapid career advancement within a dynamic agency group.
- Business Travel: Opportunities for international networking and market visits.
Job title
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