Associate Director leading innovation initiatives for LGBTQ+ health at Penn. Overseeing project execution and sustainability strategies to improve health outcomes.
About the role
- Director of Integrated Campaigns for HUMAN Security driving multi-channel campaigns to generate qualified leads and support revenue growth. Leading strategy and execution with cross-functional collaboration across digital marketing efforts.
Responsibilities
- Architect, deploy, and optimize multi-channel integrated campaigns across digital (paid, email, content), events, webinars, partner channels, and ABM-oriented programs that drive Stage 2 qualified pipeline in our ICP.
- Build campaign frameworks, GTM plans, goals, KPIs, and SLAs aligned to quarterly and annual objectives; measure and iterate based on data and business priorities.
- Ensure consistency of messaging and orchestration across all channels and at all stages of the buyer journey.
- Own weekly performance reporting and quarterly business review presentations to marketing and executive leadership, including pipeline contribution, conversion metrics, and ROI.
- Collaborate with Product Marketing to translate value propositions, ICP segmentation, and competitive differentiation into campaign messaging and content.
Requirements
- 7+ years of experience in integrated campaigns, demand generation, growth marketing, or related roles
- Proven track record of leading multi-channel integrated campaigns that generate measurable Stage 2 qualified pipeline or equivalent funnel outcomes
- Strong analytics and reporting expertise, with the ability to build dashboards, interpret funnel metrics, and derive insights to inform strategic decisions
- Deep experience with Salesforce CRM and Marketo (or equivalent MAP) — required
- Excellent written and verbal communication skills, including experience crafting compelling campaign copy, executive summaries, and performance write-ups
- Demonstrated ability to collaborate effectively with cross-functional partners and influence outcomes without direct authority.
Benefits
- Comprehensive total rewards package
- Well-being and learning stipends
- Flexible work options
- Dedicated time off
- Equal opportunity workplace
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