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About the role
- Account-Based Marketing Manager executing high-impact ABM programs at Highspot. Driving customer pipeline and collaborating closely with Sales teams on strategic accounts.
Responsibilities
- Strategize and Execute High-Touch Multi-Channel ABM Programs
- Own end-to-end strategy and execution of 1:1 and 1:few ABM programs for Tier 1 and Tier 2 accounts, with a clear focus on pipeline creation and deal acceleration.
- Lead Highspot’s most strategic ABM experiences, including: Executive Forums, Executive Briefing Centers, 1:1 advertising and gifting programs, Highly personalized digital sales rooms.
- Travel approximately 10–20% to support on-site ABM experiences.
- Act as a true “ride shotgun” partner to Sales on a defined set of priority accounts.
- Collaborate with Sales to understand account strategy, deal dynamics, buying committees, and whitespace.
- Enable Sales with clear guidance on how to use ABM programs before, during, and after execution to maximize impact.
- Design repeatable ABM plays (e.g., exec dinners, account activations, digital engagement tracks).
- Track and report on ABM performance, with emphasis on pipeline created, pipeline influenced, and deal progression.
- Partner with RevOps and Demand Gen leadership to ensure clean tracking in Salesforce and Marketo.
Requirements
- 3-5 years of B2B marketing experience, with direct experience executing ABM programs in a SaaS or enterprise software environment.
- Proven ability to own end-to-end strategy of multi-channel ABM programs including execution of 1:1 and 1:few experiences
- Strong understanding of sales motions, buying committees, and enterprise deal dynamics.
- Comfort working closely with Sales and navigating fast-moving, high-stakes accounts.
- Experience partnering with Digital, Field, Lifecycle, Product Marketing, Content Marketing, Enablement and RevOps teams.
- Highly organized, detail-oriented, and able to manage multiple high-touch programs at once.
- Strategic instincts paired with a bias toward action, you don’t wait to be told what to do.
- Strong analytical mindset, capability of monitoring and proving program value.
- Experience with tools like Salesforce, Marketo, Adroll ABM or similar ABM platforms.
- Experience delivering executive-level events, Executive Briefing Centers, or white-glove customer experiences.
- Familiarity with digital sales rooms, personalization tools, and 1:1 ad programs.
Benefits
- Comprehensive medical, dental, vision, disability, and life benefits
- Health Savings Account (HSA) with employer contribution
- 401(k) Matching with immediate vesting on employer match
- Flexible PTO
- 8 paid holidays and 5 paid days for Annual Holiday Week
- Quarterly Recharge Fridays (paid days off for mental health recharge)
- 18 weeks paid parental leave
- Access to Coaches and Therapists through Modern Health
- 2 volunteer days per year
- Commuting benefits
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