Data Analyst at Petco utilizing advanced analytical techniques to optimize customer behavior insights. Collaborating with teams to influence decisions, enhance retention, and improve performance.
About the role
- Senior Yield Data Analyst at Hearst managing data insights for ad-tech strategy. Collaborating with engineering and BI teams to optimize revenue generation from extensive data analysis.
Responsibilities
- Proactively hunt down issues, bidder discrepancies, and pricing inefficiencies by diving into raw, partner-level data.
- Build your own queries and scripts to bypass slow dashboards. Your goal is 90% insights, 10% data-gathering.
- Hands-on involvement in log-level analytics, addressability, and dynamic ad optimization.
- Speak fluent "engineering" to data teams and fluent "revenue" to executives, turning complex findings into actionable forecasts.
- Use LLMs and automation to scale revenue analysis while acting as the "human-in-the-loop" for statistical integrity.
- Build optimized, clean internal data products and reproducible workflows rather than brittle, ad-hoc scripts.
Requirements
- 5+ years in a senior analyst, BI, or yield role within an advertising environment.
- Quantitative degree (Math, Engineering, Stats, Econometrics, or Data Science).
- Deep understanding of GAM, DSPs, SSPs, header bidding, and inventory optimization.
- Advanced SQL and Python.
- Ability to manipulate massive datasets and optimize for BigQuery performance.
- You build things to last and naturally gravitate toward automating and bulletproofing workflows.
- You don’t wait for a Jira ticket; you make independent analytical decisions that drive revenue strategy.
Benefits
- Medical, Dental, and Vision coverage to keep you and your family healthy.
- Competitive retirement plan with matching program in most markets.
- Recharge with ample time off, including holidays and vacation.
- Support for growing families, with paid leave for new parents.
- Financial support for the care of your loved ones.
- Be your best self with our mental wellness benefits.
- Inclusive healthcare designed for every individual’s unique needs.
- Helping you along every step of your family journey.
- We care about your pets, too – helping you keep them happy and healthy.
- And more, click here for additional benefits and details.
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