Senior Digital Marketing Manager leading digital marketing initiatives for Zondervan Books. Collaborating with marketing teams and stakeholders to drive success across major platforms.
Responsibilities
Manage end-to-end execution of performance campaigns (Meta, Amazon, LinkedIn, Google, TikTok), achieve ROAS/ROI and campaign targets
Collaborate with stakeholders using data to identify trends and opportunities
Work to evolve our search strategy beyond traditional keywords and SEO
Extract actionable insights, translate complex data into clear narratives for stakeholders
Research and identify advertising platforms and/or advertising technology
Maintain weekly and on-demand reports on ad performance, advertising spend, and KPIs
Contribute to the ongoing development and implementation of processes for marketing teams
Oversee management of metadata projects (SEO, GEO & keyword strategy)
Requirements
Bachelor’s degree in marketing or a related field
5+ years of experience in digital marketing, online DTC, information/educational marketing, or publishing
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