Analista de Dados Pleno analyzing metrics for Grupo Abril's digital platforms. Providing insights for editorial and business decisions in a media publishing environment.
Responsibilities
Analyze audience metrics (pageviews, clicks, time on site, engagement, etc.) for the websites and social media channels of various brands;
Consolidate and cross-reference data from Google Analytics, Comscore, Marfeel, BigQuery and other sources;
Develop and maintain dashboards and reports in Looker Studio and Google Sheets, and prepare executive presentations for senior management;
Support content and marketing teams in interpreting results and identifying audience growth opportunities;
Actively participate in agile ceremonies and sprints;
Ensure data quality, consistency and timely updates for reporting.
Requirements
Solid experience in digital audience data analysis;
Proficiency with Google Analytics, Comscore, Marfeel, BigQuery and Looker Studio;
Knowledge of Google Sheets (formulas, dashboards and basic automations);
Ability to present data clearly and in a visually appealing way to non-technical audiences;
Experience working in teams using agile methodologies (Scrum/Kanban);
Analytical, communicative and collaborative mindset.
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