Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
About the role
- Chief Marketing Officer driving growth through inbound strategies for Food, Health, and Digitalization enterprise. Building scalable systems and brand trust across diverse markets.
Responsibilities
- You build and scale our inbound marketing engine: more demand, improved conversion, and significantly better unit economics (CAC → CLV).
- You are hands-on when it counts: creative ideas, campaigns, launches, messaging, and testing.
- You move CAC → CLV into the green: attribution, reporting, and funnel transparency.
- You build brands that inspire trust: FoodGenius, Personal.manager, uninu, Glückliche Gäste.
- You lead and care for your team, creating an environment that enables high performance without burning people out.
- You work closely with Product & Sales: seamless collaboration and end-to-end go-to-market.
Requirements
- You have owned growth (B2B and/or B2C) and can demonstrate how you achieved it.
- You are strong in performance and funnel (paid, CRO, CRM/lifecycle, messaging, testing) while also skilled in brand and positioning.
- You are creative and resourceful, run many tests, and have the courage to kill initiatives quickly when they don’t work.
- You lead people with maturity and fairness: demanding, supportive, and clear.
- Trade-show / event marketing with clean pipeline follow-up (nice-to-have).
- CRM/automation experience (HubSpot or similar).
- Experience in gastro-tech, health-tech, or other trust-driven markets.
Benefits
- We are ambitious, fast, and focused on impact.
- Not a strict "9–5", but also not a culture of constant overtime.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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