Marketing Manager driving fragrance innovations and consumer experiences across the Middle East & North Africa. Collaborating with a multicultural team and influencing strategic marketing initiatives.
Responsibilities
Build in-depth understanding of market, consumer, and category dynamics across Fabric & Home Care.
Track macro trends, competitive activities, emerging brands, and innovations shaping the category.
Lead consumer and market analyses to identify gaps, white spaces, and business opportunities.
Partner with Consumer & Market Insights (CMI) to gather behavioural, attitudinal, and olfactive learnings.
Synthesize insights into clear strategic recommendations for internal and client teams.
Translate market and consumer insights into engaging concepts, visuals, and fragrance directions.
Drive the creation of proactive marketing tools, trend stories, and promotional materials.
Create and deliver tailored, high-impact presentations for key clients across the region.
Provide immersive client experiences —workshops, market immersions, innovation sessions and displays.
Collaborate with Sales, Evaluation, and Creation to align on fragrance directions that strengthen our winning strategy in briefs.
Engage with the global marketing community to share MENA insights and ensure alignment with worldwide initiatives.
Requirements
Bachelor's degree in Marketing, Business, or a related field.
5–7+ years of progressive experience in B2B/B2C marketing , ideally within fragrances, consumer goods, ingredients, or related industries.
Strong understanding of MENA markets and consumers , with an ability to translate insights into meaningful ideas.
Proven experience developing and delivering high-impact presentations and storytelling materials.
Comfort working with fragrance language, olfactory families, and sensorial communication (training can be provided).
Skilled in project and stakeholder management, working seamlessly across cross-functional teams.
Excellent written and verbal communication in English ; Arabic or French is an advantage.
Passionate, curious, creative, and comfortable working in a multicultural environment.
Willing to travel within MENA for client meetings, workshops, and market visits.
Benefits
A creative, collaborative environment that encourages innovation and personal growth.
Opportunities to learn, develop, and expand your expertise across regions and categories.
Exposure to global clients and participation in worldwide marketing initiatives.
Competitive compensation and benefits package, including performance incentives.
The chance to shape the future of fragrance experiences across a region rich in cultural diversity and consumer vibrancy.
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