SEO Lead managing affiliate portfolio and scaling revenue, collaborating with publishers and content teams at We Love X.
About the role
- SEO Specialist driving organic growth for Gentoo Media's affiliate marketing. Focus on keyword research, audits, and content optimization in a hybrid work environment.
Responsibilities
- Conduct in-depth keyword research to identify new content opportunities and optimize existing pages for targeted queries.
- Perform regular on-page SEO audits and implement updates to meta titles, descriptions, header tags, image alt text, content structure, and internal linking.
- Monitor website performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
- Collaborate with content teams and give directives to ensure SEO best practices are embedded in new articles, reviews, and pages.
- Assist with technical SEO checks, including identifying and resolving crawl errors, broken links, duplicate content, and page speed issues.
- Track keyword rankings and prepare regular reports on SEO performance for assigned websites or verticals.
- Support outreach and link-building efforts by identifying potential opportunities and coordinating with relevant teams.
- Stay updated on the latest SEO trends, algorithm updates, and industry best practices.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is preferred.
- Certifications in SEO or digital marketing (e.g., Google Analytics, HubSpot, Moz, SEMrush Academy) are a plus.
- 1–3 years of hands-on SEO experience, ideally in an affiliate or content-driven environment.
- Familiarity with optimizing large volumes of content or managing SEO across multiple websites.
- Experience working in performance-focused teams where organic traffic is a primary KPI.
- iGaming or similarly regulated industry experience is advantageous.
- Proficiency in SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, and keyword tracking tools.
- Competence with Google Search Console, Google Analytics (GA4), and basic Excel/Sheets for reporting.
- Working knowledge of HTML and experience with CMS platforms (e.g., WordPress, Drupal, or custom systems).
- Understanding of on-page, technical, and off-page SEO fundamentals.
- AI Proficiency & Automation: Proven expertise in advanced prompt engineering and using generative AI tools to enhance technical SEO practices, particularly in automating audits, optimizing for entity recognition, and streamlining data analysis for faster strategy execution.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Attention to detail and accuracy when managing content, links, and website cluster structures.
- Self-motivated and capable of managing tasks independently within deadlines.
- Good organizational and time management skills to handle multiple priorities.
- Eagerness to learn and stay updated in the fast-moving SEO landscape.
- Familiarity with iGaming terminology such as “free spins,” “no deposit bonus,” “cashback,” and “wagering requirements.”
- Understanding of different iGaming verticals (e.g., casino, sportsbook, poker, bingo) and how SEO varies across them.
- Awareness of compliance standards and restrictions when optimizing content for regulated markets.
Benefits
- Hybrid work model - flexibility to split time between home and office
- Daily office lunches with varied menus to suit all dietary preferences
- 25 days of vacation to rest and recharge
- Birthday Leave - a day off to celebrate your special day
- “Me Time” Day - a day dedicated to your wellbeing
- Annual Volunteer Day - support a cause that matters to you
- 100% paid maternity leave
- Career progression pathways and ongoing support
- Free access to Udemy learning platform
- Annual €400 wellbeing benefit
- Monthly €35 home office allowance
- Flexible morning start - begin your day anytime between 8:00 and 9:30 AM
- Private health insurance - including dental and physical therapy
- Anniversary rewards at 3, 5, and 10 years
- Team building budget
- A vibrant culture with regular events, social gatherings, and team celebrations
Job title
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