GTM Strategy & Planning Manager leading high - impact go - to - market projects at Iru. Involved in revenue frameworks, pricing strategies, and executive - level deliverables.
About the role
- Senior Product Marketing Manager executing go-to-market strategies to accelerate growth for Genesys Cloud. Collaborating with multiple teams to deliver impactful sales narratives and programs.
Responsibilities
- Define and execute global go-to-market strategies aligned to priority selling motions, target segments, and revenue opportunities for Genesys Cloud
- Partner with Product, Sales, Sales Enablement, Revenue Operations, Customer Success, and Marketing to build integrated GTM plans from audience definition and value proposition development through launch, adoption, and sustainment
- Apply data-driven insights to identify growth opportunities across the buyer and seller journey
- Align corporate narrative, customer needs, and field execution to advance the global Genesys Cloud GTM strategy
- Design and lead scalable global sales enablement programs that equip sales teams and partners to effectively position and sell Genesys Cloud
- Develop field-ready sales content supporting the full sales cycle, including first-call decks, solution briefs, playbooks, competitive narratives, white papers, videos, blogs, webinars, and enablement assets
- Partner closely with Sales Enablement and Sales Leadership to ensure messaging, content, and programs align with field priorities and execution needs
- Translate GTM strategy into clear sales plays, use case narratives, and persona-based messaging that drive confidence and consistency across global teams
- Develop audience segmentation strategies and differentiated positioning and messaging that clearly articulate Genesys Cloud value and competitive advantage
- Identify buyer needs, use cases, and personas to inform GTM strategy and sales storytelling
- Serve as a trusted voice of the market by bringing customer, competitive, and analyst insights into GTM planning
- Deliver persuasive presentations to internal stakeholders, including sales leadership, executives, and cross-functional teams, as well as to external audiences such as analysts and industry events
- Define, track, and report on GTM and enablement success metrics, contributing to monthly business reviews and ongoing planning
- Influence without authority by aligning teams around shared GTM goals and execution priorities
Requirements
- 5 or more years of experience in enterprise SaaS marketing, product marketing, or go-to-market roles, preferably in a multi-product or platform environment
- Demonstrated experience driving go-to-market strategy, sales enablement, and revenue-focused programs
- Strong understanding of B2B selling motions and full-funnel activation
- Expertise in core product marketing skills, including messaging and positioning, GTM strategy, audience segmentation, sales enablement, content creation, and market research
- Proven ability to build scalable, global programs in partnership with sales and enablement teams
- Strong strategic, analytical, organizational, and problem-solving skills
- Ability to prioritize high-impact initiatives and manage multiple complex workstreams
- Track record of leading and influencing cross-functional teams across Product, Sales, Sales Enablement, Revenue Operations, and Marketing
- Exceptional written and verbal communication skills.
Benefits
- Medical, Dental, and Vision Insurance.
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
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