Assist with marketing and social media activities while strengthening internal and external communications. Provide administrative support, help organize events, and support campaigns and employee initiatives.
About the role
- Marketing Associate role supporting cross-functional marketing efforts for GEICO's Personal Lines team. Collaborating on brand strategy, campaign execution, and internal engagement initiatives.
Responsibilities
- Manage the Pod marketing calendar, ensuring visibility, alignment, and timely execution across Marketing, IAT, and Business Partners.
- Coordinate day-to-day execution of influencer marketing, creative reviews, and Growth & Journey Marketing (G&JM) approvals.
- Collaborate closely with product managers and act as the primary liaison with Legal for compliance and approval workflows.
- Maintain an organized and accessible repository of approved creative assets and key reference documents.
- Lead the development and management of internal Slack communities, fostering associate engagement and facilitating product research.
- Support the creation of clear, visually compelling presentations for internal stakeholders, agency partners, and senior leadership.
- Partner with Research, Analytics, Creative, Media, Product Management, and IAT teams to support integrated marketing efforts aligned with business goals.
- Ensure smooth day-to-day operations of the Pod by supporting planning, documentation, and process alignment across stakeholders.
- Maintain creative standards and approval checkpoints, ensuring brand consistency, compliance with product and legal guidelines, and message alignment for all campaigns.
- Serve as the primary point of contact for inquiries and collaboration with State Managers, coordinating efforts with IAT teams to provide accurate information and fulfill requests.
- Stay up to date on GEICO’s business performance, competitor results, and industry trends.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of marketing experience, preferably in-house, with exposure to brand strategy, creative development, and media initiatives.
- Strong organizational and project management skills; proven ability to manage multiple workstreams and stakeholders in a fast-paced environment.
- Excellent communication skills, with the ability to synthesize complex information into clear, engaging presentations.
- Experience reviewing creative concepts for strategic alignment and brand consistency.
- Solid understanding of brand fundamentals, customer journey mapping, and performance marketing levers.
- Comfortable navigating a matrixed organization and collaborating across cross-functional teams and agency partners.
- Self-starter with a passion for brand building, an eye for detail, and a drive to contribute to team success.
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
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