Strategic Partnerships Senior Product Manager at Gifthealth responsible for managing key pharmaceutical partnerships. Collaborating with internal teams to ensure product alignment and operational excellence.
About the role
- Lead Integrated Content Partnerships for GEICO, overseeing creator-driven storytelling and integrated marketing campaigns. Collaborate with various teams to enhance brand effectiveness and engagement.
Responsibilities
- Lead development of integrated content from brief to publish across key product campaigns.
- Collaborate with product marketing, social, and integrated teams to ensure partner content aligns with broader messaging strategy.
- Manage agency relationships and workflows, from casting and concepting through content reviews and measurement.
- Develop briefs for talent in that unlock creativity while protecting brand tone and objectives.
- Support enterprise and cultural campaigns as needed, providing content perspective and industry best-practice consideration.
- Manage campaign timelines, partner and agency communications, and internal stakeholder alignment.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 4-6 years experience in influencer marketing or creator content management.
- Skilled in working with creators across TikTok, Instagram, and emerging platforms.
- Know how to translate brand briefs into resonant consumer narratives.
- Comfortable balancing brand needs with platform authenticity.
- Experience reviewing creative for strategic alignment and brand consistency.
- Enjoy finding up-and-coming talent and shaping new ways to tell stories.
- Strong organizational and project management skills; proven ability to manage concurrent projects and stakeholders in a fast-paced environment.
- Excellent communication skills, with the ability to synthesize complex information into clear, engaging presentations.
- Solid understanding of brand fundamentals, customer journey mapping, and performance marketing levers.
- Comfortable navigating a matrixed organization and collaborating across cross-functional teams and agency partners.
- Self-starter with a passion for brand building, an eye for detail, and a drive to contribute to team success.
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
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