Digital Copywriter crafting compelling messaging for ecommerce growth at Front Row. Collaborating with various teams to optimize copy across multiple channels and drive engagement.
Responsibilities
Write and test ad copy for paid social, display, and search campaigns.
Create persuasive, brand-aligned copy for SMS, email, and lifecycle marketing.
Write optimized blog content, product descriptions, and landing pages.
Partner with media and CRM teams to test creative hypotheses.
Maintain and evolve a cohesive brand tone across channels.
Conduct thorough research to gain deep insights into client industries, target audiences, and competitive landscapes.
Requirements
3–5+ years of experience in digital copywriting, preferably in an agency or fast-paced marketing environment (bonus points for beauty industry experience!)
Proven ability to write for multiple funnel stages, from upper-funnel awareness campaigns to conversion-focused CTAs.
Experience writing for paid media, email/SMS, and SEO channels.
Strong understanding of keyword research, SEO best practices, and performance analytics.
Familiarity with A/B testing methodologies and performance optimization.
Excellent attention to detail, organization, and ability to manage multiple projects simultaneously.
Comfort collaborating across creative, media, and analytics teams.
A strategic thinker with a passion for challenging the status quo and driving transformative change in the industry.
Benefits
20 PTO days (prorated based upon start date) & 7 sick days per annual year
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