Content Designer specializing in AI content standards and creation. Leading personalization initiatives and building AI - powered writing workflows with a hybrid work environment.
About the role
- Content Strategy Lead managing content strategies for Beauty, Wellness, and CPG brands. Collaborating with teams for performance-optimized content across multiple marketplace platforms.
Responsibilities
- Own the end-to-end content strategy and execution for 7–10 marketplace accounts across Beauty, Wellness, and CPG.
- Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates.
- Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SBAs, SBVs, DSP) in partnership with Design.
- Translate brand strategy, insights, and keyword opportunities into actionable creative briefs and recommendations.
- Ensure all creative follows marketplace best practices and brand guidelines.
- Implement updates informed by SEO insights, customer reviews, and competitor analysis.
- Conduct content audits to ensure accuracy, consistency, and optimization.
- Assist in planning and executing A/B or multivariate tests to understand the impact of different content elements.
- Use tools such as Helium10, DataDive, Intellivy, PickFu, etc., to support data-driven creative decisions.
- Track performance metrics (CTR, CVR, traffic, keyword rank) and surface insights to senior content leads.
- Contribute to client presentations with summaries of creative performance and test learnings.
- Work closely with Performance Marketing, SEO and Brand Strategy to ensure cohesive storytelling across ads, PDPs, and brand stores.
- Collaborate with the Design team to align on project timelines, deliverables, and workflows.
- Share emerging category trends and platform updates with peers to elevate the overall quality and innovation of the team’s output.
Requirements
- 2–3+ years of experience in ecommerce content strategy, merchandising, or digital creative roles.
- Proven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy) & proficiency with Amazon Seller/Vendor Central.
- Experience managing multiple brand portfolios in a fast-paced agency or aggregator environment.
- Excellent project management skills – able to balance multiple deadlines across clients.
- Strong collaboration and communication skills with comfort presenting internally or to clients.
Benefits
- Health, dental, and vision
- PTO
- 401K matching
- Summer Fridays
- Educational stipend
- Wellness and commuter benefits
- Work with a fun, consultative team of experts
- Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava
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