eCommerce Growth Manager driving online marketing performance across NAPA Auto Parts websites for Alliance Automotive Group. Leading SEO, digital strategy, and customer acquisition efforts in a hybrid role.
Responsibilities
Own and deliver online traffic, and conversion targets across assigned websites.
Monitor and optimise KPIs with internal and external partners including: Conversion rate (CVR), Average order value (AOV), Customer acquisition cost (CAC), Return on ad spend (ROAS), Organic traffic growth.
Identify risks and opportunities through data analysis and market insight.
Lead the SEO strategy.
Oversee paid media activity in collaboration with external partners.
Drive customer acquisition and retention initiatives across digital channels.
Optimise site merchandising, navigation, and user journeys to improve conversion and customer experience.
Develop and manage a commercially aligned promotional and trading calendar.
Partner with product, pricing, and sales teams to align digital campaigns with wider commercial initiatives.
Oversee all non-product digital content to ensure consistency of brand voice and messaging.
Requirements
Bachelor’s degree in Marketing, Business, eCommerce, or related field (or equivalent experience).
5+ years’ experience in eCommerce, digital marketing, or online trading.
Demonstrated ownership of online performance metrics or revenue targets.
Strong understanding of: SEO strategy, Paid media performance, UX optimisation, Digital merchandising, Promotional trading strategy.
High level of commercial acumen and analytical capability.
Proficiency in Google Analytics (or equivalent), SEO tools, CMS platforms, and reporting dashboards.
Strong project management and stakeholder engagement skills.
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