Project Lead in digital marketing analytics guiding teams at fifty - five, a data - driven consulting firm. Focused on media acquisition strategy and ensuring client satisfaction through expert insights.
FF
Hybrid Senior Online Marketing Manager – hybrid
Posted 2 months ago
About the role
- Senior Online Marketing Manager responsible for SEO and SEA strategies in B2B marketing at FinCompare. Join a team transforming the financing solutions for SMEs in Germany.
Responsibilities
- Independently develop and implement our SEO strategy.
- Lead complex SEO projects such as platform migrations, including preserving and expanding key backlink and ranking metrics.
- Manage our SEA channels, including keyword strategy, budget planning and performance optimization.
- Define and prioritize test roadmaps, including statistically robust A/B tests, sample-size calculations, uplift analyses and timing considerations.
- Technical implementation and optimization of WordPress, Google Tag Manager and basic HTML/CSS adjustments in collaboration with developers.
- Protect and grow our SEO assets during migrations without risking existing rankings.
- Pragmatic, solution-oriented working style: you identify blockers early, find practical solutions and drive projects forward.
- Balance speed and thoroughness: you act quickly without compromising statistical validity or quality.
- Team and knowledge development: you share experience, support others and contribute to a lean marketing culture.
Requirements
- 5–7 years of experience in online marketing, ideally with B2B marketing.
- Solid expertise in SEO and/or SEA — dual expertise is a plus.
- Technical understanding of WordPress, Google Tag Manager and basic knowledge of HTML/CSS.
- Senior-level SEO know‑how: site structure, landing pages, content strategies, internal/external linking, performance optimization (speed/mobile) and an understanding of core ranking factors.
- SEA competence in keyword strategy, budget management and performance analysis.
- Confident with data and statistics — confidence intervals, uplift calculations, sample-size planning and test-duration trade-offs are familiar to you.
- Decisiveness and pragmatism — you prioritize MVPs, assess risks and act quickly without sacrificing statistical rigor.
- German at native level and good English skills.
Benefits
- Attractive salary & benefits: a competitive compensation package plus additional perks that support your success and well‑being.
- Flexible working hours & workation: trust‑based working hours, 30 days of vacation and the option to work from anywhere — whether from home or on workation.
- Security & prosperity: subsidized pension plan, employee discounts and regular team events for social exchange.
- Support for you and your family: access to our Employee Assistance Program (EAP) for you and your dependents — for all life situations.
- Grow with us: regular training and language courses to advance your personal and professional development.
- Modern work environment: work flexibly from our modern Berlin office or from home — with the technical equipment you need.
- Dynamic team: a highly motivated, international team that values collaboration, open communication and a positive working environment.
- Diversity & inclusion: at FinCompare we believe a diverse and inclusive workplace fosters innovation, creativity and success.
Job title
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