Director of Marketing Operations overseeing MarTech stack and leading a team at Lantern. Focused on driving operational excellence and analytics for marketing and growth teams.
About the role
- Global Head of Marketing leading marketing strategy development and implementation focused on SAP Cloud ERP and digital transformation. Managing a team of 8-10 members in a global context.
Responsibilities
- Develop and implement a global marketing strategy aligned with corporate objectives, with a focus on SAP Business Suite for new customer acquisition, ServiceNow, service excellence and digital transformation.
- Ensure consistent brand management across all countries and subsidiaries.
- Build and lead a scalable, decentralized marketing model with clear governance structures (Global Marketing Services Model).
- Define global marketing standards, processes and templates for campaigns, websites and lead-to-sales workflows.
- Build and operate high-performing demand-generation engines across all regions and business units.
- Promote and support local marketing initiatives by providing frameworks, tools, templates and budgets.
- Work closely with Sales, Product Management, business unit leaders and HR to support go-to-market strategies, employer branding and partner communications.
- Manage the global marketing budget and monitor performance metrics (KPIs, ROI, pipeline contribution).
- Lead and develop an international marketing team, including regional field marketing managers.
- Contribute to the long-term brand strategy process in collaboration with executive management.
Requirements
- Several years of experience in international B2B marketing, ideally in a senior role with responsibility for strategy, budget and team leadership.
- Deep knowledge of ERP systems, cloud solutions and digital transformation, as well as experience building scalable marketing structures.
- Solid experience working with software vendors such as SAP and ServiceNow.
- Strategic and operational strength: you develop visions and consistently execute them.
- Expertise in demand generation and performance marketing, including KPI tracking and pipeline contribution.
- Strong leadership skills: you lead teams, foster collaboration and develop talent.
- Excellent communication and stakeholder-management skills for alignment with Sales, Product Management and HR.
- Analytical thinking and budget responsibility: you make data-driven decisions and optimize resources.
- Intercultural competence and change-management capability to successfully implement global initiatives.
- Business-fluent English and German for collaboration within our global team.
Benefits
- Flexibility is important to us! With a remote work contract you can comfortably work from home.
- We also support the setup of your home office so you can perform at your best.
- Work–life balance: in addition to flexible working hours, we offer additional child-sick days to help with family challenges such as childcare.
- We invest in your development! You will receive an annual budget for professional and personal training.
- In addition to health subsidies, we provide team-internal recognition tools to acknowledge your achievements.
- You can expect exciting events such as our International Co-Working Week, summer party, Christmas party and team co-working sessions.
- We reward your success! After completing your probationary period you will have options such as a company car, company bicycle or BahnCard (train pass).
- We also offer compensation-linked participation in company goals and success.
- Your mental health matters to us. We provide access to and support for all mental health-related topics through our cooperation with nilo.health — from preventive services to acute care.
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