Sr. Social Media Manager leading organic social strategy for ESRT’s iconic buildings and enhancing brand presence. Driving measurable business impact and community engagement through high-performing content across multiple platforms.
Responsibilities
The Sr. Social Media Manager leads organic social strategy and execution across the ESB Observatory—the World’s Most Famous Building and a global cultural icon—and ESRT’s commercial real estate portfolio.
The Sr. Social Media Manager drives measurable business impact through high-performing content, channel growth, and integrated campaigns that convert awareness into web traffic, leads, and ticket sales.
This leader owns the full organic ecosystem: content strategy, publishing, influencer programs, analytics, and community engagement.
They steward a consistent, modern brand voice across platforms and bring a performance-oriented mindset rooted in data, cultural fluency, and proven conversion-driving tactics.
Requirements
7–10 years of social media experience with demonstrated growth and conversion results
Background in tourism, entertainment, lifestyle, or real estate preferred
Bachelor’s degree in marketing, communications, digital media, or a related field
Proven ability to drive conversions through organic social content
Expert command of Instagram, TikTok, Facebook, X, LinkedIn, Pinterest, YouTube, Snapchat; WeChat/Weibo familiarity is a plus
Strong ability to craft scripts, copy, briefs, and visual direction
Ability to solve problems quickly and operate confidently under tight timelines
Comfort in both consumer-facing and B2B environments
Experience leading teams, interns, agencies, and creator partners
Ability to influence senior leaders and cross-functional partners with clarity and authority.
Benefits
Competitive base salary and bonus
Health/Dental/Vision insurance
Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
Voluntary Enhanced LTD Program
Voluntary Hospital, Accident, and Cancer Programs
401(k) with 100% match up to 5%
Paid parental leave
Pre-tax transit accounts
Employee Assistance Program for emotional, financial, and legal support
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