Join Entain as a Digital Analytics Lead influencing product and marketing decisions with data insights. Collaborate across teams in a hybrid work model, focusing on analytics strategy and execution.
Responsibilities
Provide clear recommendations to Product, Marketing, and Executive teams on best practices, platform changes and future measurement opportunities.
Partner with Product and Design to convert KPIs and customer questions into event structures and technical tracking requirements.
Translate product goals and KPIs into measurable digital tracking requirements.
Build and maintain dashboards in Amplitude that bring customer behaviour to life.
Collaborate with developers to implement and QA event tracking.
Manage analytics tools across GA4, Firebase, BigQuery, and Snowflake.
Ensure data quality and consistency across all platforms.
Deliver actionable insights that shape decisions and drive performance.
Requirements
Proven ability to set analytics strategy, influence senior stakeholders, and communicate complex ideas simply.
Skilled in digital analytics platforms and data storytelling.
Confident using SQL, Google Tag Manager, and tracking tools.
Comfortable working with HTML, CSS, and JavaScript.
Strong communicator who thrives in cross-functional teams.
Detail-oriented with a passion for clean, reliable data.
Previous experience in a Digital Optimisation, Marketing Analytics or Product Marketing is highly advantageous.
Benefits
Celebrate the joy of starting a family with 12 weeks of paid parental leave.
Indulge in a range of wellness benefits through our wellness calendar, including heavily subsidised gym memberships and other paid-for services.
Enjoy the convenience of a free onsite barista and a fully stocked fridge and pantry, ensuring breakfast and lunch are taken care of.
Company-wide events designed to honour and celebrate the outstanding achievements of our exceptional team.
We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to staff giveaways to sporting and racing events.
Job title
Senior Digital Analytics Analyst – Product and Marketing
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