PPC Specialist managing campaigns across Google Ads and Bing Ads for an internationally acclaimed multi - asset broker. Focus on optimization and performance reporting to drive results.
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Hybrid Performance Marketing Manager – Italian Market
Posted 2 months ago
About the role
- Performance Marketing Manager managing performance marketing for Engel & Völkers in the Italian market. Driving strategic initiatives and optimizing campaigns while collaborating with international teams.
Responsibilities
- Responsible for performance marketing activities in the Italian market
- Manage and optimize campaigns
- Test and iterate different campaign types and channels to determine the best multi-channel mix
- Conduct performance analyses of campaigns and identify new growth opportunities
- Perform keyword research and run A/B tests to achieve high profitability and conversion rates
- Responsible for budget planning, forecasting, and balancing short-term impact with a clear long-term roadmap
Requirements
- Extensive professional experience in performance marketing and SEA, ideally in B2C lead generation
- Strong knowledge of conversion goals (definition & implementation), offline conversion tracking, bidding strategies, and campaign management
- Technical proficiency with Google Analytics 4, Google Ads Editor, Excel, and ideally Tableau
- Experience with advertising platforms such as Google Ads, Bing Ads, and Meta Ads
- Strong analytical mindset with advanced Excel skills and the ability to turn data into actionable insights
- Fluent communication skills in Italian and English; German is a plus
Benefits
- 30 days of vacation plus additional days off on Christmas Eve and New Year’s Eve
- Hybrid work model (50% on-site at headquarters per month)
- Training allowance in the company Academy
- Company pension scheme
- Monthly subsidy for your gym membership or for Urban Sports Club
- Work-Life Portal
- JobRad (bike leasing)
- Deutschland-Ticket subsidy
- Your own Pluxee card
- Various offers and training opportunities, including e-learning formats
- Individual support
- Events and company celebrations
- Incentivized employee referral program and other corporate benefits
- Monthly after-work events
- Barista bar with a wide selection of beverages and snacks
- On-site massage offers
- Annual health week
- Weekly "juice day" with freshly pressed juices
- 24/7 kiosk
- Influenza vaccinations
- Free parking and e-charging stations in our underground garage
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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