Influencer Marketing Executive supporting influencer campaigns and partnerships across multiple EU platforms at The Beauty Tech Group. Engaging with influencers and driving brand awareness in a fast - paced environment.
About the role
- Influencer Manager managing influencer marketing campaigns at health startup embelly. Responsible for budgeting, planning, and performance analysis to drive growth and visibility.
Responsibilities
- You own the entire influencer booking process – from scouting and negotiation to performance analysis.
- You independently manage monthly budgets (starting at approx. €20,000) and scale them by multiples during peak sales periods.
- You bring structure to existing growth and ensure we scale influencer marketing faster and more effectively.
- You plan and execute large-scale, sales-driven influencer brand activations on Instagram, TikTok & other platforms.
- You optimize campaigns based on relevant KPIs such as ROAS, reach, conversion and AOV.
- You track and report results – and derive clear recommendations for budget allocation.
- You continuously test new creators, channels and formats to consistently improve our results.
Requirements
- 2+ years of experience in performance-oriented influencer marketing, ideally in D2C, health and/or supplement sectors.
- Proven experience independently managing campaigns (25+ bookings per month) and handling budgets from €20,000.
- Highly structured, data-driven and detail-oriented – you enjoy analyzing ROAS and identifying efficiency opportunities.
- Comfortable in dynamic, fast-paced environments and work in a goal- and result-oriented way.
- Hands-on and self-directed – you drive projects to completion without lengthy approval loops.
- Passion for social media and health topics – you know who and what is trending before the briefing call starts.
- Native-level German and confident in English.
Benefits
- Meaningful work: We help people with real complaints – with products that work.
- Clear bonus model: You benefit from a transparent bonus structure tied to influencer budget and campaign performance (particularly ROAS).
- Exciting challenges: Strategic, data-driven work in a sensitive, high-growth market.
- Visibility & responsibility: You own a central growth channel and directly see the impact of your work.
- Freedom & creative input: You bring ideas, test new approaches and actively shape embelly’s influencer marketing.
- Learning & collaboration: Close cooperation with experts from marketing, medicine and product.
- Flexible working hours & remote option.
- Team vibes & dog-friendly office 🐶
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