Performance Marketing Specialist responsible for optimizing Amazon marketing activities in Germany. Collaborating with internal teams and external partners for scalable campaign development.
Responsibilities
You manage and optimize all performance marketing activities on Amazon.
You work with Amazon Sponsored Ads (Sponsored Products - SP, Sponsored Brands - SB, Sponsored Display - SD) and Amazon DSP across the full funnel — from upper funnel to retargeting.
You develop campaign strategies, implement them, and continuously optimize them.
You integrate Search and DSP holistically to maximize campaign performance.
You manage budgets, bids, and forecasts.
You analyze KPIs such as ROAS, ACOS, CTR, conversion rate, and Share of Voice, and take active measures when there is optimization potential.
You analyze campaign, retail, and market data and derive concrete actions.
Requirements
Several years of hands-on experience in the Amazon advertising environment (in-house or agency).
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