Associate Creative Director at Synchrony, driving creative marketing initiatives in the Health & Wellness sector. Leading a talented team to execute award - winning projects for diverse audiences.
About the role
- Creative Director leading internal Creative Team at DTN, which helps industries make smarter decisions with data. Overseeing creative strategy and execution across various touchpoints including design, video, and digital marketing.
Responsibilities
- Lead the In-House Creative Team: Recruit, mentor, and develop a team of designers, writers, and video/content creators, fostering a culture of innovation, collaboration, and high performance.
- Develop best-in-class creative for a variety of touchpoints - including but not limited to - design, brand, web, social, events, product, interface and more.
- Help lead and manage both in-house and external teams in creative strategy, execution and production.
- Own and drive the overall creative vision that aligns with company and business unit strategies, ensuring all campaigns are on-brand and on-message.
- Be comfortable with and able to work across several different Ai platforms from a creative and workflow perspective.
- Develop and execute integrated creative campaigns for product launches, demand generation, digital marketing, sales enablement, events, and brand awareness across channels (web, social, email, video, print, etc.).
- Safeguard and evolve our brand standards, ensuring consistent messaging, tone, and visual identity across all touchpoints.
- Oversee creative project workflows, from initial concept through execution and delivery.
- Comfortable managing budgets and resources for maximum impact.
- Work closely with marketing, sales, product, and executive teams to translate business objectives into compelling creative strategies.
- Leverage creative performance data and market insights to continuously improve effectiveness and drive ROI for marketing assets.
- Oversee external creative vendors and agencies, ensuring alignment with internal capabilities and brand guidelines.
- Implement scalable creative processes and best practices to improve quality, speed, and collaboration across the organization.
- Foster a collaborative and inclusive approach to your work, enabling cross team working to deliver the very best results.
Requirements
- 10+ years of creative leadership experience in a B2B software, SaaS, or technology environment.
- Brings clarity to complexity through the power of storytelling - able to communicate intricate ideas with simplicity and impact.
- Proven track record overseeing high-performing creative teams delivering design, video, copywriting, and web development projects.
- Experience leading and managing both in-house and/or external teams in creative strategy, execution and production.
- Collaborative leader who can inspire creativity while instilling discipline and accountability.
- Strong portfolio demonstrating ability to translate complex technical concepts into engaging creative assets that drive business results.
- Deep expertise in design thinking, brand development, digital marketing, and multimedia production.
- Superior project management, communication, and stakeholder engagement skills.
- Comfortable operating in a fast-paced, highly matrixed organization with multiple business units and product lines.
- Experience managing creative budgets and agency/vendor relationships.
- Proficiency with modern creative and production tools (Ai Platform, Adobe Creative Cloud, Figma, web CMS platforms, project management software, etc.).
- Experience as a manager with organization and people skills and the ability to set priorities, problem-solve, multi-task and work in a dynamic, rapidly changing environment.
- Self-driven, organized, detail-oriented, and able to multitask.
Benefits
- Competitive Salary
- Unlimited PTO
- Collaborative and dynamic work environment.
- Flexible working hours
- Remote work model
- Competitive Medical, Dental and Vision Insurance Plans
- 6% 401K matching
- Unlimited access to 13k+ courses via learning platform to support employee career advancement
- Employee Assistance Program (EAP)
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