Head of Demand Generation to build a pipeline engine for Govstack. Overseeing demand generation and overall marketing strategy for municipal governments in North America.
About the role
- B2C Local PPC Strategist building and executing PPC campaigns for clients at Disruptive Advertising. Leading digital marketing strategies and ensuring business results through innovative paid search marketing.
Responsibilities
- Partner with clients to consult on overall paid search digital marketing strategies that create a win-win relationship
- Build and execute pay-per-click advertising campaigns inside of Google Ads & Microsoft PPC ads
- Define, monitor, and analyze trends in clients’ KPIs
- Develop paid search strategy based on client-specific goals
- Actively test and analyze targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results in line with clients’ goals
- Communicate performance results and strategy recommendations to clients & secure buy-in from decision-makers
- Identify, maximize and present new opportunities for client growth
- Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities
Requirements
- 2+ years experience in a digital marketing agency
- 2+ years experience in CRM (Hubspot and Salesforce preferred)
- 2+ years experience managing LSAs
- 2+ years experience managing budgets in Google Ads and Microsoft Ads of $50k - $100k p/month, ~15+ Google PPC accounts simultaneously, including multi-location businesses
- Preferred: experience with home service based businesses
- Experience using Call Tracking Metrics, Call Rail, or other Call tracking platforms
- Understanding of end-to-end or offline tracking
- Experience in project management tools (Asana preferred)
- Experience communicating strategy (written and verbal)
- Intermediate proficiency in Microsoft or Google Suite
Benefits
- Flexible PTO Policy
- Medical, Vision, and Dental Insurance
- 401k with a generous match
- Vacation bonus ($500/after 1st year, an addition $250 every year after)
- Tuition-free enrollment into Disruptive University
- And more
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