Manager for Travel Media Relations at Destination BC, responsible for media relations strategy and team management. Aiming to increase tourism visitation and revenue through effective campaigns.
Responsibilities
Manager, Travel Media Relations is accountable for planning, developing, implementing, and evaluating Media Relations programs, policies, and initiatives for Destination British Columbia.
The position manages short and long-term media relations campaigns designed to generate unpaid media coverage.
Develops the Travel Media Relations plan for the US and Canada to align with the Global Marketing Strategy.
Develops strategic plans to appropriately reflect business and market needs within budgetary and corporate planning initiatives.
Develops region and market-specific media relations plans to support marketing campaigns and activities.
Ensures integration and coordination of international media relations activities with head office and regional activities.
Develops, evaluates, and ensures the effective implementation of media relations strategies to generate awareness of BC in the US and Canada, increase visitation and maximize tourism revenue.
Provides leadership through participation in general and specific DBC development initiatives.
Requirements
University degree or diploma in Marketing or related major or equivalent combination of education and experience
Minimum 3 years’ Tourism marketing experience especially, though not limited to, travel trade marketing and partnerships, travel media relations and/or consumer marketing
Minimum 3 years’ experience developing and managing staff
Experience with overseeing and being accountable for managing complex budgets
Ability and willingness to travel as required
Preference may be given to applications who have one or more of the following: Experience working or having an understanding of Global business and cultural norms and expectations
Benefits
Flexible work options
Professional development opportunities
Accommodations for disabilities
Indigenous Applicant Advisory Service for Canadian Indigenous applicants
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