Associate Design Director shaping creative storytelling at Crocs through creative technology and design. Leading innovative projects with emerging technologies and contributing to brand identity and campaigns.
About the role
- Creative Director building and leading a creative communications team for B2B software marketing. Driving video-first content and distinctive campaigns globally, focusing on AI integration and engagement.
Responsibilities
- Build a scalable creative engine
- Build and lead a creative communications team that can concept, produce, and ship at speed using traditional approaches and new AI tools & methods.
- Create repeatable systems for ideation, production, editing, distribution, and iteration
- Establish a sustainable creative rhythm (without relying on hero efforts)
- Set the creative standard across content, campaigns, and brand moments
- Scale high-velocity video content
- Own a social-first strategy designed to grow organic channels globally
- Develop scalable video series that balance entertainment, insight, and product
- Drive a high volume of platform-native content across TikTok, Reels, Shorts, LinkedIn and YouTube
- Build a “content machine” that turns one insight into dozens of executions and then scales using data.
- Create high-impact creative advertising that shifts perception
- Lead big, bold campaign thinking that complements always-on content
- Develop creative platforms, brand narratives, and distinctive campaign ideas
- Ensure paid work is memorable, differentiated, and commercially effective
- Partner with media teams to make ideas perform
- Work closely with our media and performance marketing team to shape briefs, formats, testing plans and rollouts
- Build creative systems that scale in paid: modular assets, templates, cutdowns, variations, rapid iteration
- Use performance signals to refine the creative without watering down the idea
- Drive creative effectiveness across paid social, Radio, YouTube, search-supported video, OOH and emerging channels
- Leverage media partners to help bring ideas to life
- Lead creative across brand moments & experiences
- Manage design and content teams supporting campaigns, product storytelling and growth initiatives
- Oversee creative for webinars, events, stunts and partnerships from concept through delivery
- Turn product releases and customer pain points into creative stories people actually care about
Requirements
- Proven ability to build scalable creative systems
- You’ve built and led creative teams in-house and/or in a high-output creative environment
- You know how to scale ideas into repeatable formats and campaigns
- You have great instincts for matching production investment to impact. You can create work that performs on minimal budget, and know when a bigger production is worth it
- Video-first, always
- You think in hooks, pacing, story, cutdowns and series formats
- You understand what works natively across TikTok/Reels/Shorts/LinkedIn
- You can make product compelling on camera without being cringe or cliche
- Big campaign thinking & high velocity execution
- You can lead high-impact advertising while also scaling always-on content
- You’re comfortable moving between “big idea” and “ship it today”
- You’re obsessed with creative that actually breaks through
- Collaborative operator with high taste
- You’re confident leading teams and setting standards
- You’re clear in feedback, fast in decision-making, and strong in craft
- You know how to work cross-functionally without slowing things down
- You can build a creative culture that’s ambitious, accountable and fun
- You want to do new and cutting edge work
- You’re not interested in recycling safe B2B playbooks and operate from first principles
- You want to make work that people share, talk about, and remember
- You push for originality, boldness and edge (with taste)
Benefits
- Enjoy a flexible remote-first work policy (with a work-from-home stipend to set you up for success!)
- Own A piece of Deputy via our Employee Share Ownership Plan (ESOP)
- Take paid parental leave to support you and your family
- Stay protected with Group Salary Continuance Insurance
- Access support through our Employee Assistance Program
- Enjoy additional leave days — including study assistance, celebration days and volunteering
- Join our global working groups focused on collaboration, belonging and connection
- Get creative at our annual Hackathons
- Take advantage of our novated leasing for electric vehicles, internet reimbursement and more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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