Director, Attribution role leveraging data science techniques for marketing analytics at Dentsu, managing US and India teams.
Responsibilities
Coordinate and manage data collection with clients
Lead teams to develop reports and processes to manage data quality control
Manage project teams and direct reports effectively to drive innovation in analytics and deliver on client expectations
Supervise and, as needed, conduct modeling of client data adhering to project timelines
Interpret and visualize model estimates and diagnostics
Drive process innovation and continuous improvement
Requirements
4+ years of experience leveraging analytics to measure marketing effectiveness with a focus on measurement and attribution
Bachelor's degree in at least one of these fields required: statistics, economics, applied mathematics, optimization, computer science, physics; advanced degree preferred
Experience working with and measuring TV, digital media, and CRM data
Deep knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)
Advanced modeling skills with Python and R
Extensive cloud environment experience, especially GCP and AWS
Data visualization experience with tools like Tableau or Power BI a plus
Understanding of marketing objectives and how different media channels support these objectives
Strong communication skills, with the ability to present information in spoken, written or visual form to a variety of audiences, from internal teams to external client executives.
Ability to manage your team's multiple client engagements running in parallel in balance with leading a high performing team
Track record of collaboration with teammates, especially global teams, to share learnings and techniques
Skilled at coaching, developing, and managing a team
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