Marketing Lead at Deeploy leveraging AI-driven campaigns for enterprise software adoption across Europe. Leading marketing strategies and optimizing performance in a high-growth environment.
Responsibilities
Develop and implement creative, AI-powered campaigns that drive pipeline growth, brand recognition, and market penetration within regulated European sectors.
Design and launch sophisticated, AI-supported ABM programs targeting high-value enterprise clients in financial services, public institutions, and other regulated industries.
Drive product positioning, messaging, and go-to-market strategies for a platform that is shaping the future of responsible, compliant AI. Translate technical breakthroughs into strong customer value for stakeholders from compliance officers to CTOs.
Orchestrate the planning and delivery of AI-generated and human-created content (e.g., whitepapers, case studies, webinars, and thought leadership) that establishes Deeploy as the authority in AI governance.
Implement analytics frameworks, AI-powered automation workflows, and continuous optimization to measure and accelerate marketing effectiveness. Leverage insights from data and AI tools to amplify ROI and scale successful initiatives.
Closely collaborate with sales, product, and partnership teams to ensure marketing efforts fuel revenue growth and align to the evolving landscape of AI governance.
Requirements
Experienced (4-7 years) in B2B marketing for enterprise software, AI, data infrastructure, or compliance tech, ideally in high-growth startups or scale-ups.
Proven track record designing and delivering successful AI-supported account-based marketing programs in enterprise segments.
Analytical thinker with expertise in using AI-driven marketing automation, building dashboards, and translating data into actionable improvements.
Skilled at positioning technical products, creating compelling stories for diverse audiences, and enabling sales teams for success.
Strong project manager with a knack for blending AI-generated insights with strategic human creativity in content production.
Knowledge of European regulatory frameworks (GDPR, EU AI Act) and experience marketing to regulated sectors is a strong plus.
Fluent in English and adept at working across international teams.
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