Project Lead in digital marketing analytics guiding teams at fifty - five, a data - driven consulting firm. Focused on media acquisition strategy and ensuring client satisfaction through expert insights.
About the role
- Digital Marketing Specialist managing digital campaigns at DCM Services. Blending technical expertise with creative problem-solving across web properties and email programs.
Responsibilities
- Manage Google Analytics across all company web properties
- Configure tracking for campaigns, events, conversions, and user behavior
- Monitor traffic patterns and identify performance trends or issues
- Build and maintain reporting dashboards to measure campaign and website performance
- Analyze engagement data and make recommendations for optimization
- Serve as the primary technical owner for two Squarespace sites, one WordPress site, and all Pardot landing pages/microsites
- Maintain, update, and optimize website functionality, plugins, integrations, and forms
- Diagnose and resolve technical issues (broken links, display problems, system conflicts, etc.)
- Implement SEO best practices including site speed, schema markup, mobile responsiveness, and metadata
- Conduct regular site audits to identify performance or UX issues
- Manage backups, security updates, and platform upgrades
- Support digital asset consolidation efforts and organize content across platforms
- Build custom responsive Pardot email templates using HTML and CSS
- Troubleshoot rendering issues across devices and email clients
- Support the delivery of the company’s Pardot email strategy
- Own technical setup, rehearsal, execution, and post-event delivery for internal and sales webinars
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Web Development, Communications, or related field
- 3+ years of hands-on digital marketing experience with strong technical responsibilities
- Advanced WordPress administration skills
- Strong Squarespace platform experience
- Strong proficiency with Google Analytics (tracking, reporting, data analysis)
- Strong HTML/CSS ability and experience coding custom responsive email templates
- Experience with Pardot or similar marketing automation platforms
- Demonstrated webinar management experience
- Solid understanding of SEO principles and web optimization best practices
- Strong analytical, troubleshooting, and problem-solving skills.
Benefits
- Opportunities to expand your digital marketing skillset
- Collaborative, supportive team environment
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