SEO / AIO Lead responsible for executing SEO and AIO strategies for Vintage Cash Cow, improving organic traffic and acquisition efficiency. Collaborating with Product, Tech, Data, and Content teams to achieve growth goals.
About the role
- Manager of Digital Analytics and SEO at CVS Health focusing on health service growth through digital strategy and analytics. Collaborating across business units to enhance customer engagement and optimize marketing campaigns.
Responsibilities
- Lead the growth strategy and development of retail and health services across lines of business marketing campaigns and integrations to maximize value via CVS Health digital and physical properties
- Leverage analytics to forecast and measure marketing channel performance and support optimizations to deliver desired results
- Support the day-to-day management of end-to-end marketing campaign deliverables, including creative briefing, journey mapping, segmentation, testing strategies, and campaign delivery
- Bring new and innovative ideas to drive customer value by way of new channels, experiences, partnerships, or other assets and activations to deliver against growth goals for the enterprise
- Actively develop trusted relationships across functional relationships with key internal stakeholders, such as Marketing, Media, Enterprise Digital, Business Teams, Analytics, Creative&Design, Legal, and Transformation
Requirements
- 4+ years of marketing experience with a foundation of business, retail, healthcare, and consumer understanding
- 4+ years of retail marketing or digital marketing/strategy experience
- 1+ years of cross-functional leadership experience
- Experience with Adobe Analytics, Adobe Experience, Adobe Target, and AEM
- Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required
Benefits
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost programs including wellness screenings, tobacco cessation, and weight management programs
- Confidential counseling and financial coaching
- Paid time off
- Flexible work schedules
- Family leave
- Dependent care resources
- Colleague assistance programs
- Tuition assistance
- Retiree medical access
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