Director of Marketing Operations at Create Wellness overseeing integrated marketing campaigns. Collaborating across functions to ensure efficiency and effectiveness in campaign execution and reporting.
About the role
- Marketing Operations Lead improving marketing technology at CV-Library. Responsible for optimizing marketing tech stack and collaborating across teams to enhance performance and growth.
Responsibilities
- Own initiatives requiring support outside the marketing team across the marketing technology product area across consent management platform (CMP), analytics suite, Braze, Google Tag Manager (onsite banners) and CMS
- Define and manage the roadmap for marketing technology and automation capabilities
- Gather, refine and document marketing requirements, creating clear use cases and estimated value to support business prioritisation. Update on progress into business wide product roadmap.
- Work with CRM and data teams to enhance Braze functionality, including segmentation, triggers, personalisation and cross-channel orchestration
- Partner closely with marketing teams to identify automation opportunities that reduce manual effort and increase speed, accuracy and efficiency
- Ensure strong consent management workflows aligned with regulatory requirements
- Improve analytics and measurement capabilities by strengthening tracking, attribution, data quality and experimentation support
- Hands-on implementation of changes where possible. Collaborate with engineering and data science teams where required
- Connect the dots between technical and commercial domains to ensure solutions solve real user problems
- Maintain clear stakeholder communication on progress, risks, releases and upcoming roadmap items
Requirements
- 3-5+ years' experience in marketing operations, marketing technology or digital marketing execution roles. With a good level of technical understanding of marketing technology (intermediate to advanced)
- Hands-on experience configuring, maintaining and optimising key MarTech platforms, including: Consent Management Platforms (CMP), Analytics/Reporting tools (Ga4, Looker, Data Studio, Quick Sight etc.), Google Tag Manager/tag management systems, Braze or similar CRM/automation platforms and CMS platforms and onsite banners/personalisation tools
- Experience collaborating with third-party suppliers to extract maximum value from tech and tools
- Strong analytical skills; able to define, track and interpret performance metrics
- Strong understanding of tracking, attribution, pixels and data layer behaviour
- Able to troubleshoot and diagnose issues across marketing tools, tracking, permissions, data flows and integrations
- Experience building and improving marketing automation workflows, segmentation and lifecycle journeys
- Experience working cross-functionally with engineering, marketing, data science and commercial teams
- Understanding of GDPR, PECR, consent frameworks and ethical data usage
- Demonstrated ability to work in a fast-paced, evolving environment with competing priorities
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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