Director of Knowledge Solutions responsible for knowledge management strategy at Troutman Pepper Locke. Collaborating with teams to ensure effective knowledge sharing and firm competitiveness.
About the role
- Associate Director managing omnichannel operational needs for Lundbeck's digital initiatives. Facilitating collaboration and ensuring timely delivery of omnichannel customer experiences.
Responsibilities
- Provide omnichannel Subject Matter Expertise and digital operation stewardship to internal functions including technology, data and analytics team as well as external partners to ensure alignment and accountability on omnichannel operational initiatives across cross-functional teams
- Assist the Omnichannel lead to define and execute on the short-term Omnichannel roadmap and facilitate the implementation and deployment of the digital solutions through pilot opportunities
- Establishing documentation and processing to drive omnichannel best practices by performing website analytics, developing SOP, consistent data collection/tagging strategy, standardized workflow etc to bring efficiency to omnichannel platform and process
- Provide strategic thinking to inform long-term omnichannel capability roadmap and strategic planning that will evolve the way Lundbeck engages HCPs, patients, and payors
- Conduct performance assessment and quality check on the selection, implementation, and management of technologies that enhance omni-channel execution
- Translate business requirements into implementable omni-channel technology specification
- Identify, communication any potential gaps and work with a liaison between business units and the technology team to develop solutions
- Partners with cross functional teams and business units to actively influence tactical planning by providing direction on operational know-how across digital channels (Media, CRM, Websites, IVA, VAE, etc.)
Requirements
- Accredited Bachelor’s degree
- 5+ years of relevant experience in digital operations, omnichannel marketing, technology in the biotech or pharmaceutical industry or experience in consulting activities for the pharmaceutical or biotech industry with strong commercial experiences in omni-channel activation, or digital marketing, with a focus on leading teams and driving activation strategies
- Strong expertise and hands-on experience in Adobe technology stack, website analytics, digital data/platform enablement and digital operation
- Experience in marketing enablement, marketing automation, and journey orchestration within the pharmaceutical or life sciences industry
- Proven experience in managing external vendors to support omni-channel marketing efforts
- Expertise in web technology/platform and IT processes
- Communicates and collaborates effectively with IT and/or highly-technical team
- Expertise in media strategy and execution, including bid strategies, paid media, and media planning
- Strong understanding of content tagging, personalization techniques, and customer journey mapping
- Excellent analytical and strategic thinking, with ability to connect the dots to understand all the interdependency and big picture and translate strategy and analysis to a tactical, executable solutions
- Excellent oral and written communication skills, demonstrated through presentation and with the ability to simplify complex matters and communicate with all levels of an organization
- Excellent interpersonal skills –ability to collaborate effectively in a team and build strong relationships with stakeholders in a cross-functional matrixed environment and manage expectations
- Must be a strong critical thinker and problem solver, who is innovative, organized, detail-oriented, proactive, creative, and analytical
- Ability to thrive in a fast-paced growth environment (sense of urgency, adaptable, champion of change) is required
Benefits
- flexible paid time off (PTO)
- health benefits to include Medical, Dental and Vision
- company match 401k
- eligibility for a 20% bonus target based on company and individual performance
- eligibility to participate in the company’s long-term incentive plan
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