Analista de PLAFT at Financiera Oh! evaluating and managing financial crime risks. Assuring compliance with regulations and data analysis regarding high - risk clients.
About the role
- Senior Digital Optimization Analyst optimizing website effectiveness and user experience at Constant Contact. Analyzing data to drive growth and improve marketing strategies.
Responsibilities
- Drive analysis of website performance, user journeys, and key funnel metrics (traffic, engagement, conversion, retention).
- Analyze landing page performance and identify optimization opportunities for improved CVR and engagement.
- Conduct ongoing audits of website tagging, tracking, page load times, and user behavior patterns.
- Collaborate with UX designers and product teams to inform roadmap priorities using data-driven insights.
- Develop and manage (in collaboration with the site experience team) a continuous testing program (A/B, multivariate, landing page tests).
- Create hypotheses, set prioritization (vs. impact), build experiments, and analyze results to improve conversion funnels and reduce friction.
- Partner with developers and marketing teams to implement and validate CRO experiments.
- Maintain a centralized repository of test results and learnings to enhance institutional knowledge.
- Work with MarTech and engineering teams to ensure accurate setup of tracking pixels, events, and user pathways.
- Monitor the impact of cookie consent mechanisms and privacy regulations (GDPR/CCPA) on data integrity and tracking accuracy.
- Power user and manage requirements for analytics platforms including Google Analytics, Tealium, or similar tools needed for effective analyses.
- Ensure data consistency across reporting systems; troubleshoot discrepancies and recommend fixes.
- Define the necessary data structures and frameworks that answer key business questions and partner with platform/engineering teams to build.
- Build clear, compelling reports and presentations that highlight insights, trends, and recommended actions.
- Present performance updates to cross-functional stakeholders and leadership.
- Partner closely with marketing managers, product teams, designers, and engineering to develop insight-driven solutions.
- Provide data-backed input to website strategy, SEO improvements, and messaging decisions.
- Support broader marketing strategy by analyzing website-specific impact of campaigns and channel traffic.
Requirements
- Bachelor’s degree in marketing, analytics, business, data science, or a related field.
- 5-8 years of experience in website analytics, digital marketing analytics, or CRO.
- Proficiency with analytics tools such as Google Analytics (GA4), Adobe Analytics, Hotjar, Mixpanel, or similar.
- Experience with A/B testing tools (e.g., Optimizely, Statsig, Google Optimize, VWO, ContentSquare).
- Strong understanding of paid media metrics and digital marketing concepts.
- SQL or BI tool experience (Looker, Tableau, Power BI) preferred.
- Strong analytical and problem-solving skills with the ability to communicate insights clearly.
Benefits
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
- We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
- You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
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