Digital Communications Associate at CPI managing social media and website content. Supporting events and digital outreach to engage stakeholders around sustainability and finance issues.
Responsibilities
Promote CPI's work, including events, publications, articles, blogs, podcasts, media mentions, and across social media platforms
Support development of creative for posts and campaigns, including developing copy, handling image selection, producing graphics, and creating short social videos, stories, and other relevant social media content
Conduct hashtag research with an understanding of CPI’s audience to utilize the most relevant hashtags that generate additional visibility for CPI’s work
Support in managing CPI India office Director’s social media (as required) to improve digital presence across social media, building followers and engagement
Maintain overall CPI editorial calendar to keep track of upcoming events/publications/campaigns
Communicate internally with relevant people/offices/programs to encourage re-posts/re-shares
Coordinate with CPI global communications team to cross-post content between CPI India and CPI Global social media handles
Work with CPI India office personnel to identify key stakeholders/influencers to follow/reshare
Add videos of events/webinars and interviews on YouTube
Support planning, execution, and coordination for events in India
Coordinate with external vendors/ parties to procure venues/collateral for events, coordinate AV requirements, food menu, backdrop, and any other event requirements
Coordinate procurement of event-related supplies
Provide on-ground support during the event
Identify, pursue, and support events and speaking opportunities, including preparing and submitting proposals, and supporting analyst preparation
Build relationships with key stakeholders through events and strategic outreach
Coordinate between vendors and internal teams to keep track of the invoice status and processing
Coordinate with external stakeholders for CPI annual event
Coordinate and manage backend for hybrid events
Coordinate and manage post-event performance and updates
Monitor and evaluate CPI India’s digital communications reach and present a quarterly analysis report with recommendations on issues to address and opportunities to build further followers, visitors, engagement, and visibility.
Draft social media publicity packs for new publications and events
Provide content to CPI Global communications team for internal and external newsletters
Deploy LinkedIn and Google ad campaigns to promote important publications/ projects
Regularly check for updates and incorporate them in existing campaigns
Conduct keyword research to optimize new campaigns
Requirements
Post Graduate degree in Mass Communications/ Public Relations/ Marketing, and demonstrable (minimum of 2 years) post-qualification experience in the field, or a Graduate degree with minimum 4 years of experience
At least two years of experience handling digital communications and social media
Experience developing creative content based on existing work of the organization, including copy and creatives (using Canva)
Technical skills in social media platforms (LinkedIn, Instagram, X, Threads) and Canva
Editorial calendar and project management, handling input from a variety of internal stakeholders, ensuring all deliverables are executed on time and internal stakeholders are kept up to date on task status
Excellent attention to detail, organizational, project management, and prioritization skills, with an ability to work independently and on tight deadlines.
Specific experience with event management is desirable
Superior fluency in English required with impeccable grammar; prior experience handling complex finance, environment, and/or policy content highly desirable.
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