Part - time Marketing Intern/Student at Carealytix enhancing marketing presence in chronic kidney disease. Engaging users with targeted content and managing social media channels.
CL
Hybrid Marketing & Social Media Specialist
Posted last week
About the role
- Marketing & Social Media Specialist enhancing brand presence across digital and traditional channels. Seeking a creative self-starter with expertise in storytelling and campaign analytics.
Responsibilities
- Manage and grow the company's presence across all social media platforms including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.
- Develop, schedule, and publish daily/weekly content aligned with brand voice and marketing calendar.
- Monitor and respond to comments, messages, and community engagement in a timely manner.
- Track platform analytics and produce regular performance reports with insights and recommendations.
- Stay current on social media trends, algorithm updates, and platform features to maximize reach and engagement.
- Capture high-quality photo and video content at company events, product launches, and day-to-day operations.
- Edit and produce polished visual assets including images, short-form videos, reels, and stories.
- Write compelling copy for social posts, email campaigns, website pages, and promotional materials.
- Maintain a content library and ensure brand assets are organized, updated, and accessible.
- Plan, execute, and manage integrated marketing campaigns across digital and print channels.
- Coordinate paid advertising efforts (Google Ads, Meta Ads, etc.) including audience targeting, budgeting, and performance optimization.
- Collaborate with internal teams and external vendors to ensure campaign materials are delivered on time and on brand.
- Analyze campaign results and provide actionable reporting to stakeholders.
- Design and produce professional presentations for internal meetings, client pitches, and trade shows.
- Create branded marketing collateral including brochures, flyers, banners, email templates, and signage.
- Ensure all materials adhere to brand standards and effectively communicate key messages.
- Support the development and execution of the overall marketing and brand strategy.
- Conduct competitive research and market analysis to identify trends and opportunities.
- Manage company website updates and ensure content is current, accurate, and SEO-optimized.
- Assist in planning and coordinating company events, trade shows, and promotional activations.
- Build and manage email marketing lists and campaigns using platforms such as Mailchimp, HubSpot, or similar tools.
- Design email templates and write engaging content that drives open rates, clicks, and conversions.
- Maintain and update CRM records in collaboration with the sales team.
Requirements
- 2-4 years of hands-on experience in a marketing, social media, or content creation role.
- Proven track record of managing social media accounts and executing success.
- Portfolio of marketing materials, content, and/or campaigns required.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or Canva.
- Experience with social media management platforms.
- Strong copywriting and editing skills with excellent command of grammar and brand voice.
- Photography and videography skills; familiarity with on-camera equipment and lighting preferred.
- Knowledge of SEO best practices and web content management.
- Experience with email marketing platforms and basic CRM functionality.
- Proficiency in Microsoft Office Suite and/or Google Workspace.
- Familiarity with digital advertising platforms.
- Strong organizational skills and ability to manage multiple projects simultaneously under deadlines.
- Analytical mindset with the ability to interpret data and translate it into actionable insights.
Benefits
- Flexible work from home options
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