PPC Specialist managing campaigns across Google Ads and Bing Ads for an internationally acclaimed multi - asset broker. Focus on optimization and performance reporting to drive results.
About the role
- PPC Specialist managing omnichannel performance campaigns at Chili Digital. Collaborating with clients and teams to drive results in digital marketing across Latin America.
Responsibilities
- The Paid Media Specialist is responsible for managing and optimizing omnichannel performance campaigns.
- Collaborate with clients to understand their business goals and align paid media strategies accordingly.
- Develop detailed media plans that define target audiences, budgets, channels, and key performance indicators.
- Launch and manage campaigns across multiple platforms, ensuring optimal allocation of resources for maximum performance.
- Plan and execute A/B tests across platforms to determine optimal creatives, audiences, bidding strategies, and landing pages.
- Continuously monitor performance, implement learnings from A/B tests, and generate comprehensive reports to demonstrate ROI/ROAS.
- Utilize CRM SENTR to manage campaign tasks, timelines, A/B test tracking, and client communications efficiently.
- Develop and execute campaigns in both Portuguese and English, ensuring culturally relevant messaging and market compliance.
Requirements
- 3+ years of experience in managing paid media campaigns, ideally within a digital marketing agency.
- Proven track record of driving performance campaigns with clear ROI/ROAS outcomes.
- Strong expertise in Google Ads and Meta Ads platforms, with working experience on TikTok, Retail Media, and programmatic channels.
- Experience managing the complete campaign lifecycle—from client onboarding and media planning to execution, A/B testing, and performance reporting.
- Demonstrated success in setting up and interpreting A/B tests to improve performance.
- Exceptional organizational skills and proficiency with CRM systems, specifically SENTR.
- Fluent in both Spanish and English, with excellent communication and reporting skills in both languages.
- Ability to work in a fast-paced, data-driven environment with a proactive and collaborative approach.
Benefits
- Competitive compensation package.
- Hybrid work model
- Opportunity to work on cutting-edge campaigns with international clients across LATAM, US, and Europe.
- Access to advanced tools and training in paid media strategies.
Job title
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Degree requirement
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