Senior Marketing Consultant at Caterpillar leading enterprise content supply chain strategies. Driving best practices, training, and change management for global marketing teams.
Responsibilities
Drive adoption across global, matrixed teams without direct authority
Operate effectively in ambiguity and build structure, clarity, and process
Translate enterprise systems, tools, and governance into clear business value
Balance business needs with enterprise standards and governance
Lead change management efforts that influence behaviors, not just tools
Lead enterprise-wide CSC implementation across CI and RI marketing teams and agency partners
Operationalize CSC by assessing and mapping current-state workflows and identifying gaps
Translate enterprise CSC frameworks into business-ready execution models
Align technical (core) and marketing (promotional) content into a unified workflow
Ensure adoption of enterprise platforms including Adobe Workfront, AEM Assets and Frame.io
Design and execute change management strategies tailored to CI/RI use cases
Lead onboarding, role-based training, and enablement for global teams and agencies
Drive adoption of CSC tools, processes, and standards
Identify adoption barriers and implement solutions to improve engagement and usage
Standardize intake, briefing, and workflow processes within Workfront
Streamline approval processes and reduce manual handoffs and duplication
Establish reusable components, templates, and best practices
Drive visibility into timelines, dependencies, and deliverables
Identify and eliminate bottlenecks to accelerate content throughput
Serve as the primary point of contact for CI and RI marketing teams
Provide consultative guidance to align business needs with CSC capabilities
Advocate for CI/RI needs while supporting enterprise-wide process improvements
Champion content governance and metadata standards to improve asset findability
Ensure brand consistency and compliance across CI/RI content efforts
Collect, review, and prioritize user feedback through CSC intake processes
Translate feedback into actionable improvements for tools and workflows
Requirements
Bachelor’s degree in Marketing, Communications, Business, Information Systems, or related field
Extensive experience in marketing operations, content management, or digital marketing
Strong understanding of marketing workflows and content lifecycle
Proven experience leading change management and transformation initiatives
Experience working across global, matrixed organizations
Hands-on experience with platforms such as Adobe Workfront, AEM Assets, Frame.io, or similar
Strong analytical, problem-solving, and stakeholder management skills
Detail-oriented with ability to manage multiple projects and priorities
Benefits
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
Job title
Senior Consultant, Construction & Mining Content Supply Chain
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