Driving sales and marketing support for Ground Engaging Tools at Caterpillar, leading strategy and dealer collaboration in the ANZP region.
Responsibilities
Drive leadership through providing direct sales and marketing support to the wider ANZP region for the GET CAT Resource Industries Product line.
Lead long term strategy development with dealers to achieve the GET parts segment business plans and increased POPS for ANZP parts products.
Become the voice of the region to the product group and ensure Caterpillar and its dealers are equipped with the capability, knowledge, tools and direction to meet the business plan.
Act as Subject Matter Expert in the marketing of GET Systems.
Provide ongoing product support expertise to contribute to the achievement of the company’s vision and strategic plans.
Consult with the product groups, districts and dealers in developing and implementing customer solutions designed to maximize product value and price.
Act as a product and commercial support expert focusing on the GET product family in the Resource Industries.
Provide extensive product services to Caterpillar dealers, product and channel groups, other enterprise partners and customers as required.
Represent on issues related to the products and commercial performance in territory.
Requirements
3-5 years’ Experience in the GET product (Ground Engaging tools) sales / solutions
Prior Field experience working with Dealers and or Customers.
Previous experience delivering price realization targets, services growth initiatives, managing major accounts, launching new products, and NPI marketing recommendations.
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Industry Knowledge: Knowledge of GET products trends, directions, major issues, regulatory considerations, and trendsetters; ability to apply industry knowledge appropriately to diverse situations.
Decision Making and Critical Thinking : Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyse situations and reach productive decisions based on informed judgment.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviours.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Business Development: Knowledge of business development tools, techniques and approaches; ability to explore and develop potential areas of business growth for the organization.
Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.
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