Head of Marketing managing end-to-end strategy for SaaS healthcare solutions. Collaborating across teams to enhance positioning and deliver measurable results in the healthcare industry.
Responsibilities
Own the development and execution of annual integrated marketing plans spanning brand, demand generation, digital, events, and product marketing initiatives.
Drive product marketing strategy, including content creation, sales enablement, voice-of-customer research, and market analysis.
Develop ongoing commercialization plans to ensure growth of new and existing solutions.
Lead, mentor, and grow the current marketing team, building a culture of accountability and innovation.
Develop talent to scale a small but high-impact department, aligning team structure and roles with company growth.
Create and maintain messaging frameworks and solution playbooks to define product value, guide client-facing assets, and reinforce Casechek’s brand story.
Stay ahead of industry trends and competitive developments.
Conduct and synthesize voice-of-customer research to inform product and portfolio decisions and identify market opportunities.
Oversee Sr. Marketing Specialist and broader team to deliver high-impact content and multi-channel campaigns that drive measurable pipeline growth.
Develop and execute a sales-enablement strategy to communicate value propositions and economic benefits to the Commercial team and market.
Manage marketing budget, set performance metrics, and report results to executive leadership.
Partner with Product and Commercial teams to translate market insights into product requirements and successful launches.
Requirements
10+ years of progressive B2B SaaS marketing experience, including significant product-marketing leadership and broader marketing team management.
Demonstrated experience leading, coaching, and scaling small marketing teams or departments in a high-growth environment.
Proven track record driving measurable pipeline and revenue growth through integrated marketing programs.
Experience collaborating with and presenting to senior executives and boards.
Healthcare supply chain experience strongly preferred; knowledge of OR/Clinical Assets/Medical Devices a plus.
Proficiency with CRM and marketing automation platforms (Salesforce and Pardot preferred).
Strong analytical skills in Excel and exceptional presentation skills in PowerPoint.
Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
Benefits
Competitive Salary and Annual Bonus – The salary range for this role is $160,000 - $180,0000
Opportunity for Long-Term Incentives (LTI) – Be part of our success with equity or long-term incentive plans that grow with the company.
401(k) Match – Invest in your future with our generous matching program to help you build long-term financial security.
Work-from-Home Flexibility – Enjoy the freedom to work where you're most productive with a supportive hybrid (Chicago) or remote setup (National).
Flexible Time Off (Unlimited PTO) – Recharge and focus on what matters most with unlimited paid time off tailored to your needs.
Parental Leave – Take time to bond and care for your growing family with fully paid parental leave options.
Comprehensive Medical and Dental Benefits – Prioritize your health and well-being with premium plans for you and your family.
Brand-New Pro-Level Laptop – Equipped with top-tier tools and technology to set you up for success from day one.
Annual Education Budget – Expand your skills and knowledge with dedicated funding for courses, certifications, and learning resources.
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