Content Designer specializing in AI content standards and creation. Leading personalization initiatives and building AI - powered writing workflows with a hybrid work environment.
About the role
- Content Specialist at Alberta Blue Cross®, shaping brand's online presence through content creation. Collaborating with marketing teams to support brand awareness and lead generation in a hybrid work environment.
Responsibilities
- Collaborate with design, marketing and digital teams to ideate and define content goals
- Support content planning and strategy: Implement integrated, audience driven content strategies
- Assuming responsibilities as a project manager on some projects (responsible for obtaining approvals and execution of deliverables)
- Content research and creation and/or curation
- Working with a variety of business stakeholders to identify business goals, content objectives, target audiences and expected results
- Including arranging stakeholder engagement meetings and SME interviews
- Intelligence gathering to write for a variety of mediums
- Responsible for maintaining the functional flow of content as an asset throughout the business
- Content creation and optimization
- SEO and keyword strategy to improve organic visibility and drive traffic
- Quality assurance and brand alignment: Editing, proofreading and fact checking to ensure brand and style guidelines are adhered to
- Consult with Team Manager to ensure content delivery plan is in alignment with overarching content strategy
- Involved in ensuring content measurement to support enhancement and optimizations
- Management/operation of the CMS
Requirements
- Bachelor’s degree in journalism, marketing, communications, or a related field
- Minimum of three years in content creation, copywriting or communications
- A diverse portfolio demonstrating a passion for your work
- Familiarity with content management systems (e.g., WordPress, Drupal, Joomla)
- Proficiency in content and layout design tools (e.g., Adobe InCopy, InDesign)
- Strong computer skills (MS Office)
- Understand various content platforms (blogs, long-form content, social media, print media)
- Knowledge of content best practices
- Ability to adapt to changing content trends and technology
Benefits
- Opportunities for career growth
- Commitment to diversity
- Healthy work-life balance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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